Logo + Corporate Identity | Blue organic form doppelgängers


PhotobucketBlank Spot_WHITELogo_Hotel-Cardoso_dian-hasan-branding_2PhotobucketPhotobucketLogo_Hotel-Cardoso_dian-hasan-branding_1

PhotobucketThe Mortgage Institute (L’Institut Hypothécaire), Mortgage Training, Quebec, Canada; Hotel Cardoso, Maputo, Mozambique.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | “X” marks the spot


PhotobucketPhotobucketLogo_Sleeping-Around_Pop-Up-Container-Hotel_www.sleepingaround.euindex.asp-taal=en_dian-hasan-branding_BE-2PhotobucketPhotobucketLogo_Sleeping-Around_Pop-Up-Container-Hotel_www.sleepingaround.euindex.asp-taal=en_dian-hasan-branding_BE-1PhotobucketBlank Spot_WHITElogo_sleeping-around_pop-up-container-hotel_www-sleepingaround-euindex-asp-taalen_dian-hasan-branding_be-3

PhotobucketCelebrity Cruises, USA; Kenexa Human Capital Management & Human Resources Consulting Co., USA; Sleeping Around, a Pop-Up Luxury Hotel Concept, made of shipping containers, Antwerp, Belgium.  

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | Square coterie doppelgängers [4]


http://www.piensologoexisto.com/el-nuevo-banco-para-la-comunidad-coreana-en-los-estados-unidos-presenta-su-nueva-identidad/PhotobucketBlank Spot_WHITE

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PhotobucketLos Angeles-based BBCN Bank that focus on serving the Korean-American MarketCNO Financial Group, USA.   Notice the similar design language between these very different brands. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | Square coterie doppelgängers [3]


Logo_JCPenney_dian-hasan-branding_US-2Logo_Related-Group-RE_dian-hasan-branding_US-2Logo_Related-Group-RE_dian-hasan-branding_US-6Logo_JCPenney_dian-hasan-branding_US-1Logo_Related-Group-RE_dian-hasan-branding_US-1Logo_Related-Group-RE_dian-hasan-branding_US-5

PhotobucketJCPenney, Department Stores, USA; Related Group, Upscale Property Development and Management Co., Miami, FL, USA.   Notice the similar design language between these very different brands. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | Organic letter “M” doppelgängers


Logo_Murad-Cosmetics_dian-hasan-branding_US-2Logo_Caixa-Manresa-Bank_dian-hasan-branding_ES-2Blank Spot_WHITELogo_Murad-Cosmetics_dian-hasan-branding_US-1Logo_Caixa-Manresa-Bank_dian-hasan-branding_ES-1Blank Spot_WHITELogo_Murad-Cosmetics_dian-hasan-branding_US-3Logo_caixa-manresa_dian-hasan-branding_ES-10

PhotobucketMurad Skincare Line, USA; Caixa Manresa Bank, now part of Catalunya Caixa Bank, Barcelona, Spain.   Notice the similar design language between these very different brands. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | Stylized doppelgängers [1]


Logo_ACATS-BVBA_dian-hasan-branding_ES-2Logo_Casa-Travel_casatravel.com_index.php-l=es_dian-hasan-branding_2Blank Spot_WHITELogo_ACATS-BVBA_dian-hasan-branding_ES-1Logo_Casa-Travel_casatravel.com_index.php-l=es_dian-hasan-branding_1

PhotobucketACATS, Oracle Database Solutions, Belgium; Casa Travel, Travel Agency Specialist for Airtickets to Mexico, Latin America, The Caribbean, and Europe.  Notice the similar design treatment and color choice. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | Square coterie doppelgängers [2]


Logo_PACE-Partners_www.thepacepartners.co_dian-hasan-branding_UK-11Logo_RDIF_Russia-Direct-Investment-Fund_dian-hasan-branding_RU-2Blank Spot_WHITELogo_PACE-Partners_www.thepacepartners.co_dian-hasan-branding_UK-12Logo_RDIF_Russia-Direct-Investment-Fund_dian-hasan-branding_RU-1

PhotobucketPACE Partners Consulting Co., Surrey, UK; Russian Direct Investment Fund (RDIF), Moscow, Russia.  

Notice the similar design language of the collection of squares.

To see the related series, Square coterie doppelgängers [1], please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

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