Logo + Corporate Identity | Quadrant doppelgängers [1]


Logo_Azienda-Ospedaliero-Universitaria-Ospedali-Riuniti-Trieste_www.aots.sanita.fvg.itaotsportalewelcome.asp_dian-hasan-branding_Trieste-IT-2Logo_Quadrant-Furnishings_www.quadmod.com_dian-hasan-branding_UK-2Logo_Quadrant-Thinking_dian-hasan-branding_2Logo_Azienda-Ospedaliero-Universitaria-Ospedali-Riuniti-Trieste_www.aots.sanita.fvg.itaotsportalewelcome.asp_dian-hasan-branding_Trieste-IT-1Logo_Quadrant-Furnishings_www.quadmod.com_dian-hasan-branding_UK-1Logo_Quadrant-Thinking_dian-hasan-branding_1

PhotobucketQuadrant Thinking, a logo design concept by Design Perth, Australia; Quadrant Carpets, UK; Ospedale Riuniti di Trieste (Riuniti Hospital), Trieste, Italy. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | Interconnected geometric diagonal duo doppelgängers


Logo_IDAE-Instituto-para-la-Diversificacion-y-Ahorro-de-la-Energía_www.idae.es_dian-hasan-branding_ES-1Logo_Great-Schools-Partnership_www.greatschoolspartnership.com_dian-hasan-branding_Knoxville-TN-US-1Blank Spot_WHITELogo_IDAE-Instituto-para-la-Diversificacion-y-Ahorro-de-la-Energía_www.idae.es_dian-hasan-branding_ES-2Logo_Great-Schools-Partnership_www.greatschoolspartnership.com_dian-hasan-branding_Knoxville-TN-US-2Blank Spot_WHITE

PhotobucketGreat Schools Partnerships, Knoxville, TN, USA; rogram of Oklahoma’s Department of Commerce, OK, USA; IDAE (Instituto para la Diversificación y Ahorro de la Energía/Institute for Energy Diversification and Conservation), Spain.

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

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Logo + Corporate Identity | Serrated triangle doppelgängers [1]


Logo_Governor's-Council-for-Workforce-&-Econ-Dev_2Logo_Ohio Hi-Point Career Center_www.ohp.k12.oh.us_dian hasan branding_Bellefontaine OH US 1Blank Spot_WHITELogo_Governor's-Council-for-Workforce-&-Econ-Dev_1Logo_Ohio Hi-Point Career Center_www.ohp.k12.oh.us_dian hasan branding_Bellefontaine OH US 2

PhotobucketGovernor’s Council for Workforce for Economic Development Program of Oklahoma’s Department of Commerce, OK, USA; Ohio Hi-Point Career Center, Belfontaineville, OH, USA.

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

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Identity Evolution | Angkasa Pura II


Logo_Angkasa-Pura-II-Indo-Airport-Authority_OLD-LOGO_www.citizenjurnalism.comworld-newsindonesiaangkasa-pura-ii-buka-lowongan-kerja-di-bandara-sultan-syarif-kasim_dian-hasan-branding_ID-2AP2Logo_FullColour_RGB

Logo_Angkasa-Pura-II-Indo-Airport-Authority_OLD-LOGO_www.citizenjurnalism.comworld-newsindonesiaangkasa-pura-ii-buka-lowongan-kerja-di-bandara-sultan-syarif-kasim_dian-hasan-branding_ID-1AP2Logo_FullColour_RGB

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how subtle.

Here’s a look at Jakarta-based Angkasa Pura II, Airport Authority that provides Airport Mangagement and Operation Services in several key Indonesian cities, including their flagship Jakarta’s Soekarno-Hatta International Airport.

The brand identity was crafted by San Francisco-based Landor, who were commissioned design a brand identity that communicates the world’s fastest growing travel destination. After all Indonesia is the world’s largest archipelago nation, with over 17,000 islands and a plethora of cultures, Indonesia offers endless natural and cultural attractions.

The explosion in Indonesian travel, especially at Jakarta’s Soekarno-Hatta International Airport (CGK), gave Angkasa Pura II the opportunity to revitalize its airports and its brand. As the company drafted an ambitious plan to turn CGK into a world-class airport handling 62 million travelers a year, it turned to Landor to create a world-class brand to match.

Landor recommended that Angkasa Pura II’s strategy focus on inspiring its workforce to embrace the brand promise One vision, one spirit, and one goal. By encouraging staff to be enthusiastic brand ambassadors, the company could better communicate to travelers its commitment to safety, customer satisfaction, and operational efficiency.

We designed a new identity to show how the diversity of Angkasa Pura II’s staff drives its success. The logo is based on a globe, symbolizing the brand’s readiness to compete on the world stage. Its internal shapes cleverly form “AP,” illustrating how the company’s individual employees unite as a whole.

 

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Logo + Corporate Identity | Bare minimum doppelgängers [4]


Logo_OeKB-Österreichische-Kontrollbank_www.oekb.at_en_Pages_default.aspx_dian-hasan-branding_AT-1Square-inside-circle_gestalt-psychology_www.homepages.ius.edurallmanfigrnd.html_dian-hasan-branding_1Logo_Circle-Meets-Square-Counseling_circlemeetsquare.com_dian-hasan-branding_US-2Logo_OeKB-Österreichische-Kontrollbank_www.oekb.at_en_Pages_default.aspx_dian-hasan-branding_AT-3Blank Spot_WHITELogo_Circle-Meets-Square-Counseling_circlemeetsquare.com_dian-hasan-branding_US-1

PhotobucketÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial and information services to the export industry and the capital market; Circle Meets Square Counseling from Dr. Roberta Miranda, Las Vegas, NV, USA; Explanation of  Gestalt Psychology Theory, using a square in a circle, Indiana University Southeast, IN, USA. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

To see the related blog post “Bare minimum, encircled shapes”, please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

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Logo + Corporate Identity | Obese typography doppelgängers


Logo_DNC-Delaware-North-Companies-Hospitality-Co_www.delawarenorth.com_dian-hasan-branding_DE-US-6Logo_SBI-Life-Insurance-Co_www.sbilife.co.in_sbilife_content_home_dian-hasan-branding_IN-3Logo_CR-Laurence-Industries_www.crlaurence.com_dian-hasan-branding_US-2Logo_DNC-Delaware-North-Companies-Hospitality-Co_www.delawarenorth.com_dian-hasan-branding_DE-US-2Logo_SBI-State-Bank-of-India_www.sbi.co.in_dian-hasan-branding_IN-3Logo_CR-Laurence-Industries_www.crlaurence.com_dian-hasan-branding_US-4

PhotobucketSBI (State Bank of India), and its subsidiary SBI Life Insurance Company: C.R. Laurence Glass Industry, USA; Delaware North Companies Hospitality and Food Service Co., DE, USA. 

Some typography used to represent brand identities carry heavier weight, in the literal sense. Like these chunky font types.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

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Logo + Corporate Identity | Bare minimum doppelgängers [3]


Logo_AYSS-Association-of-Yacht-Support-Services_www.ayss.org_dian-hasan-branding_Hampshire-UK-2Blank Spot_WHITELogo_AYSS-Association-of-Yacht-Support-Services_www.ayss.org_dian-hasan-branding_Hampshire-UK-1Blank Spot_WHITE

PhotobucketSpalding Sporting Apparel and Equipment; AYSS (Association of Yacht Support Services), Hampshire, UK. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

To see the related blog post “Bare minimum, encircled shapes”, please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in UK, USA | Tagged , , , , , , | Leave a comment