Logo + Corporate Identity | “One” doppelgängers

One World Trade Center, previously known as the Freedom Tower, is the lead building of the new World Trade Center complex in Lower Manhattan, New York City. The 104-story supertall skyscraper is being constructed in the northwest corner of the 16-acre World Trade Center site, occupying the location where the original 8-story 6 World Trade Center once stood; Phase One, Digital Camera Equipment.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

Logo + Corporate Identity | Tulip doppelgängers [3]

The annual Dutch Design Week 2012 (October 2012), The Netherlands; Univision, the largest Spanish-language Television Network in the United States. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

Logo + Corporate Identity | Letter “P” doppelgängers

Australia Post, the Australian Postal Service; PEER (Partnership for European Environmental Research), a European Union Institute headquartered in Helsinki, Finland.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. There is of course more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

Logo + Corporate Identity | Lion head doppelgängers

New York Public Library; Chicago-based Harris Bank; Drogalar Drugstore, Pindamonhangaba City, Brazil. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. There is of course more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

Logo + Corporate Identity | Side movement doppelgängers

NRW Bank, Germany; Vacations by Rail, USA. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. There is of course more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

Logo + Corporate Identity | Letter “C” + orange dot doppelgängers

Clarity Systems, an IBM Subsidiary Company, USA; Radio Nacional – La Radio Pública, Argentina’s National Public Radio. 

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. There is of course more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.

Logo + Corporate Identity | Circle coterie doppelgängers

NOSPR (Narodowa Orkiestra Symfoniczna Polskiego Radia), Polish National Radio Symphony Orchestra, Katowice, Poland; Erena International Radio, international radio for the Eritrean diaspora (Eritreans living outside Eritrea).

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of the visual branding. There is of course more to branding than meets the eye!

Most of today’s organizations are well-versed in this most fundamental of branding-building exercises. Some are still struggling to design an identity that best represents their values and positive traits, while others come up with eerily similar-looking looking designs, albeit representing vastly different organizations, across a multitude of industries and countries.