Logo + Corporate Identity | Bare minimum doppelgängers [4]


Logo_OeKB-Österreichische-Kontrollbank_www.oekb.at_en_Pages_default.aspx_dian-hasan-branding_AT-1Square-inside-circle_gestalt-psychology_www.homepages.ius.edurallmanfigrnd.html_dian-hasan-branding_1Logo_Circle-Meets-Square-Counseling_circlemeetsquare.com_dian-hasan-branding_US-2Logo_OeKB-Österreichische-Kontrollbank_www.oekb.at_en_Pages_default.aspx_dian-hasan-branding_AT-3Blank Spot_WHITELogo_Circle-Meets-Square-Counseling_circlemeetsquare.com_dian-hasan-branding_US-1

PhotobucketÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial and information services to the export industry and the capital market; Circle Meets Square Counseling from Dr. Roberta Miranda, Las Vegas, NV, USA; Explanation of  Gestalt Psychology Theory, using a square in a circle, Indiana University Southeast, IN, USA. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

To see the related blog post “Bare minimum, encircled shapes”, please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in Austria, USA | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Obese typography doppelgängers


Logo_DNC-Delaware-North-Companies-Hospitality-Co_www.delawarenorth.com_dian-hasan-branding_DE-US-6Logo_SBI-Life-Insurance-Co_www.sbilife.co.in_sbilife_content_home_dian-hasan-branding_IN-3Logo_CR-Laurence-Industries_www.crlaurence.com_dian-hasan-branding_US-2Logo_DNC-Delaware-North-Companies-Hospitality-Co_www.delawarenorth.com_dian-hasan-branding_DE-US-2Logo_SBI-State-Bank-of-India_www.sbi.co.in_dian-hasan-branding_IN-3Logo_CR-Laurence-Industries_www.crlaurence.com_dian-hasan-branding_US-4

PhotobucketSBI (State Bank of India), and its subsidiary SBI Life Insurance Company: C.R. Laurence Glass Industry, USA; Delaware North Companies Hospitality and Food Service Co., DE, USA. 

Some typography used to represent brand identities carry heavier weight, in the literal sense. Like these chunky font types.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in India, USA | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Bare minimum doppelgängers [3]


Logo_AYSS-Association-of-Yacht-Support-Services_www.ayss.org_dian-hasan-branding_Hampshire-UK-2Blank Spot_WHITELogo_AYSS-Association-of-Yacht-Support-Services_www.ayss.org_dian-hasan-branding_Hampshire-UK-1Blank Spot_WHITE

PhotobucketSpalding Sporting Apparel and Equipment; AYSS (Association of Yacht Support Services), Hampshire, UK. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

To see the related blog post “Bare minimum, encircled shapes”, please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in UK, USA | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Bare minimum doppelgängers [2]


Logo_OeKB-Österreichische-Kontrollbank_www.oekb.at_en_Pages_default.aspx_dian-hasan-branding_AT-1Logo_LYTRO-camera_dian-hasan-branding_2Logo_ICT-Control_www.ictcontrol.eu_dian-hasan-branding_EU-2Logo_OeKB-Österreichische-Kontrollbank_www.oekb.at_en_Pages_default.aspx_dian-hasan-branding_AT-3Logo_LYTRO-camera_dian-hasan-branding_1Logo_ICT-Control_www.ictcontrol.eu_dian-hasan-branding_EU-1

PhotobucketLytro Mini Digital Cameras, USA; ICT Control, Brussels, Belgium-based IT Consulting Company assists corporate executives and IT management in the decision-making process related to applying good practices to optimize information technology strategy, operations and decision making; ÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial and information services to the export industry and the capital market. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

To see the related blog post “Bare minimum, encircled shapes”, please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in Austria, Belgium, USA | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Bare minimum doppelgängers [1]


Logo_AEW-Addlestone-Electrical-Wholesalers_dian-hasan-branding_US-2Logo_Credit-Bank-Europe_www.crediteuropebank.comthe-bank.html_dian-hasan-branding_NL-8Blank Spot_WHITELogo_AEW-Addlestone-Electrical-Wholesalers_dian-hasan-branding_US-1Logo_Credit-Bank-Europe_www.crediteuropebank.comthe-bank.html_dian-hasan-branding_NL-3Blank Spot_WHITE

PhotobucketAEW (Addlestone Electrical Wholesalers), Surrey, UK;  Credit Europe Bank, a Dutch-based Banking Group with operations across Europe and the Middle East, in countries like Belgium, Germany, Switzerland, Malta, Romania, Russia, Ukraine, and United Arab Emirates. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

To see the related blog post “Bare minimum, encircled shapes”, please click here.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in Belgium, Germany, Malta, Romania, Russia, Switzerland, UAE, UK, Ukraine | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Encircled heart doppelgängers


Logo_Heart-&-Stroke-Foundation-of-South-Africa_www.heartfoundation.co.za_dian-hasan-branding_ZA-2Logo_Royal-Air-Force-Benevolent-Fund_www.rafbf.org_dian-hasan-branding_UK-2Logo_Polk-Audio_www.polkaudio.com_dian-hasan-branding_US-11Logo_Heart-&-Stroke-Foundation-of-South-Africa_www.heartfoundation.co.za_dian-hasan-branding_ZA-1Logo_Royal-Air-Force-Benevolent-Fund_www.rafbf.org_dian-hasan-branding_UK-1Logo_Polk-Audio_www.polkaudio.com_dian-hasan-branding_US-10

PhotobucketRoyal Air Force Benevolent Fund, UK; Polk Audio, USA; The Heart & Stroke Foundation of South Africa.

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in South Africa, UK, USA | Tagged , , , , | Leave a comment

Logo + Corporate Identity | Hexagonal doppelgängers [3]


Logo_Encore-Professional-Services_www.encorepro.com_dian-hasan-branding_HK-SG-JP-3Logo_ClusterSeven_www.clusterseven.com_dian-hasan-branding_US-1ALogo_SBANE Small Business Association of New England_dian hasan branding_MA US 1Logo_Encore-Professional-Services_www.encorepro.com_dian-hasan-branding_HK-SG-JP-2Logo_ClusterSeven_www.clusterseven.com_dian-hasan-branding_US-1Logo_SBANE Small Business Association of New England_dian hasan branding_MA US 1

Illustration_Post-In-Note_Doppelgangers_font-Nothing-You-Can-Do_BOLD_2ClusterSeven Data Solutions, USA & UK; SBANE (Small Business Association of New England), Boston, MA, USA; Encore Professional Services, with offices in Hong Kong, Singapore, and Tokyo, Japan.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

Posted in China, Hong Kong, Singapore, UK, USA | Tagged , , , , | Leave a comment