ÖeKB (Österreichische Kontrollbank Aktiengesellschaft), Austria’s main provider of financial and information services to the export industry and the capital market; Circle Meets Square Counseling from Dr. Roberta Miranda, Las Vegas, NV, USA; Explanation of Gestalt Psychology Theory, using a square in a circle, Indiana University Southeast, IN, USA.
Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!