Fascinating Brand Stories | IKEA (1 of 4)


By Dian Hasan | December 30, 2009

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages. Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

Here’s an interesting fact behind the brand journey of IKEA.

Recognized as the world’s largest furniture store and manufacturer, and for one fact most are unfamiliar with: Sweden’s most effective Country Brand Ambassador. A visit to any IKEA store across the world, in almost 40 countries, is effectively a trip to Sweden, offering the sights, taste, sounds, and of course design that is quintessentially Swedish.

IKEA concept is built on the following simple premise:

To create a better everyday life for many people.  We make this possible by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

… The first IKEA store opened in Sweden in 1958 and the company is now headquartered in The Netherlands. There are currently 301 stores in 37 countries (2009) and they are the world’s largest furniture manufacturer.

In the world of branding, any brand name is associated with feelings, attitudes or different meanings. And in our minds these attributes are formulated into a distinctive image. All inspired by the logo, design, corporate or country culture, or color.

Branding is a way to differentiate one company, its service or product, from competitors. But also to provide it with a personality which is both appealing and unique to their potential customers. Branding is therefore a multifaceted, disciplined and multilayered process. The common analogy of a brand’s personality is that of person’s, with his/her different characteristics.

IKEA is seen as friendly, quirky, trendy, social, young, independent, witty and relaxed.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Innovation & Brand Strategy, Sweden and tagged , , , , . Bookmark the permalink.

17 Responses to Fascinating Brand Stories | IKEA (1 of 4)

  1. Pingback: When you want simplicity and clean design… leave it to the Swedes! « IDEAS INSPIRING INNOVATION

  2. I came here from yahoo. After reading

  3. Andrews A. Sailer says:

    hi,good jeans in your post,I love thatbeautifuljeans,I need to find one for me,bill

  4. Great work buddy, continue the good work.

  5. voyance says:

    Merci pour cet article intéressant. Je peux vous demander quel template vous utilisez ? Il rend vraiment bien…

    • dianhasan says:

      Hi Voyance, sorry for the delayed response. The template I’m using is a wordpress template: Black-LetterHead by Ulysses Ronquillo. I chose it because of its black background, making pictures appear more dramatic. Let’s stay connected. ciao, dian (San Diego)

  6. Using the opportunity on this post we wish to add our comment regarding logo design. We notice lately a percentage of people having a automatic logotype creation solutions. Some of them are software programs created because of this or just random tips to help them create a logo set automatically. Even every website/business proprietor is the foremost person to learn the actual needs of his business, we would like to persuade folks to get professional help through design agencies and logo designers. The prices can be extremely affordable plus the results stunning. The initial look is critical the ones should see it being an investment and never like a quick step they must complete by themselves.

  7. Pingback: Ideas Inspiring Innovation | The Power of Play, Imagination and Fun [3] « IDEAS INSPIRING INNOVATION

  8. Pingback: Ideas Inspiring Innovation | The Power of Play, Imagination and Fun [1] « IDEAS INSPIRING INNOVATION

  9. Pingback: Ideas Inspiring Innovation | The Power of Play, Imagination and Fun [2] « IDEAS INSPIRING INNOVATION

  10. Pingback: Ideas Inspiring Innovation | The Power of Play, Imagination and Fun [4] « IDEAS INSPIRING INNOVATION

  11. Pingback: Fascinating Brand Stories | IKEA (2 of 4) | IDEAS INSPIRING INNOVATION

  12. Pingback: Ideas Inspiring Innovation | The Power of Play, Imagination and Fun [1] | IDEAS INSPIRING INNOVATION

  13. Pingback: Ideas Inspiring Innovation | The Power of Play, Imagination and Fun [2] | IDEAS INSPIRING INNOVATION

  14. Pingback: Ideas Inspiring Innovation | The Power of Play, Imagination and Fun [3] | IDEAS INSPIRING INNOVATION

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