Logo & Corporate Identity | First letter in the alphabet marks the logo. Separated at birth? [1]


By Dian Hasan | January 3, 2010

Logo_Aviogenex-Serbian-Charter-Airlines_www.aviogenex.com_dian-hasan-branding_RS-1Logo_A-Strip-Environmental_dian-hasan-branding_US-2

In our visual world, where a logo, symbol, sign, a coterie of words with interesting fonts, and virtually anything else that is man-made and used to communicate a meaning through a sign or symbol, is part of Semiotics, the study of signs and signals. An integral knowledge in brand-building.

Logo_Aviogenex-Serbian-Charter-Airlines_www.aviogenex.com_dian-hasan-branding_RS-1Logo_Aviogenex-Serbian-Charter-Airlines_www.aviogenex.com_dian-hasan-branding_RS-5Logo_Aviogenex-Serbian-Charter-Airlines_www.aviogenex.com_dian-hasan-branding_RS-2Logo_A-Strip-Environmental_dian-hasan-branding_US-1

And most of today’s organizations are well-versed in this communication process. Some are still struggling to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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