Logos & Corporate Identity | Asterisks galore.


By Dian Hasan | March 19, 2010

Logo_Case-Logic_dian-hasan-branding_US-2Logo_Sandestin-Resort_dian-hasan-branding_FL-US-1Uploaded from the Photobucket iPad AppLogo_Regulus-Therapeutics_dian-hasan-branding_2Logo_Speck_iPhone-Accessories_Casing_US-2Logo_Walmart_dian-hasan-branding_US-13Logo_Spark-Media_US-2Logo_Walmart_dian-hasan-branding_US-12Uploaded from the Photobucket iPad AppLogo_Walmart_dian-hasan-branding_US-10Logo_Asterisk.org_dian-hasan-branding_US-15 Logo_Asterisk.org_dian-hasan-branding_US-14Logo_Asterisk.org_dian-hasan-branding_US-13Logo_Asterisk.org_dian-hasan-branding_US-12Uploaded from the Photobucket iPhone AppPhotobucket photo Logo_Asterisk-Communication_wwwasteriskcommunicationcom_dian-hasan-branding_Barcelona-ES-2_zpsd91b06b5.pngLogo_Owusu-Tumblr-Blog_dian-hasan-branding_16Logo_Owusu-Tumblr-Blog_dian-hasan-branding_12Logo_Owusu-Tumblr-Blog_dian-hasan-branding_13Logo_Gold-Coast-Combined-Chamber-of-Commerce_dian-hasan-branding_US-8 photo Logo_Shareism_wwwrejonorg201012sharism-presents-montreal-with-cece-and-christopher_dian-hasan-branding_US-1_zps41202c19.pngLogo_Gold-Coast-Combined-Chamber-of-Commerce_dian-hasan-branding_US-6Logo_Digium_part-of-Asterisk-Co_dian-hasan-branding_US-2Logo_Encore-Consumer-Capital_www.encoreconsumercapital.com_dian-hasan-branding_SF-CA-US-3Logo_Asterisk-Mag-SF_www.asterisksanfrancisco.com_index.html_dian-hasan-branding_SF-CA-US-2Logo_Affiliate-Marketing-Digital-Agency_www.affiliatemedia.com_dian-hasan-branding_Costa-Mesa-CA-US-5Logo_Encore-Consumer-Capital_www.encoreconsumercapital.com_dian-hasan-branding_SF-CA-US-2UntitledUntitled

Gold Coast Combined Chamber of Commerce, Gold Coast, Queensland, Australia; Case Logic iPod, iPad, iPhone accessories, USA;  Sandestin Golf & Beach Resort, Destin, FL, USA; Regulus Therapeutic, UK; Asterisk Magazine, San Francisco, CA, USA; Digitum, part of Asterisk Group, USA; Asterisk.org, a free and open source framework for building communications applications; Owusu Tumblr Blog; Asterisk Media, Digital Agency, Costa Mesa, CA, USA; Encore Consumer Capital, San Francisco, CA, USA; Yelp, USA.

When an asterisk adorns a logo, or becomes the logo itself, it is indirectly imbued with a deep sense of history that carries with it an interesting meaning.

According to Wikipedia: an asterisk (*) (Latin asteriscum “little star”, from Greek ἀστερίσκος) is a typographical symbol or glyph. It is so called because it resembles a conventional image of a star. And when it’s used as a logo, it comes with a history of a unique story.

And how different is an asterisk from other typography?

During the early days of printing, feudal print makers used an asterisk as a symbol to indicate a person’s date of birth on his or her family tree. Since then, it’s been used to represent everything from a special note in a text to the sweet little kiss of a computer emoticon.

So this kind of historical background, it does make it as an interesting choice for a logo, and explains why a diverse type of organizations from very different industries choose it to represent their Brand Identity.

Logo_Case-Logic_dian-hasan-branding_US-1Logo_Regulus-Therapeutics_dian-hasan-branding_1Logo_Walmart_dian-hasan-branding_US-11Uploaded from the Photobucket iPad AppLogo_Asterisk.org_dian-hasan-branding_US-11Uploaded from the Photobucket iPhone AppPhotobucketLogo_Speck_iPhone-Accessories_Casing_US-1Logo_Spark-Media_US-1Logo_Sandestin-Resort_dian-hasan-branding_FL-US-2 photo Logo_Asterisk-Communication_wwwasteriskcommunicationcom_dian-hasan-branding_Barcelona-ES-1_zps434268d9.pngLogo_Gold-Coast-Combined-Chamber-of-Commerce_dian-hasan-branding_US-1Logo_Sandestin-Resort_dian-hasan-branding_FL-US-3Logo_Asterisk-Mag-SF_www.asterisksanfrancisco.com_index.html_dian-hasan-branding_SF-CA-US-1Logo_Digium_part-of-Asterisk-Co_dian-hasan-branding_US-2Logo_Digium_part-of-Asterisk-Co_dian-hasan-branding_US-1 photo Logo_Asterisk_wwwowusu11tumblrcom_dian-hasan-branding_US-2_zps42b9b1ab.pngLogo_Affiliate-Marketing-Digital-Agency_www.affiliatemedia.com_dian-hasan-branding_Costa-Mesa-CA-US-1Logo_Encore-Consumer-Capital_www.encoreconsumercapital.com_dian-hasan-branding_SF-CA-US-1 photo Logo_Asterisk_wwwowusu11tumblrcom_dian-hasan-branding_US-1_zpsa8f6b970.pngUntitled

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, Innovation & Brand Strategy, Israel, The Netherlands, USA and tagged . Bookmark the permalink.

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