Brand Building | Ford’s reinvention


If you haven’t been batting an eyelash on American cars of late, take another look. Ford is a perfect example of how American car brands are reinventing themselves, bringing to market better-looking cars (design has been a major weakness, quality is the other!). US car marquees are fast realizing that cars are a top emotional buy, where car-buyers have a deep emotional bond with their cars. This has been one of the main reasons foreign car brands have been faring better, snatching market share throughout the years.

Ford is back with a vengeance! Backed by a new brand positioning, bringing excitement back to the forefront, armed with a new “Drive One” campaign. The following TVC series are for Ford’s all-new 2011 Explorer SUV that were featured at the recent 2011 Super Bowl XLV. The outdoor setting, the music, the open space, the youth-driven scene… all are ON CODE with Ford’s intended new direction!



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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, USA and tagged , . Bookmark the permalink.

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