Lighter Side of Branding | “Mooning” Mooncakes



If you’re baffled what these are, you’re not alone. Me too! Turns out these are mooncakes, a Chinese delicacy that comes out only during the Mid-Autumn Festival. And if you thought Chinese were all polite and proper, and these cakes were considered a sacred tradition, think again. Hong Kong-based retailer G.O.D (Goods Of Desire)., famous for selling unusual stuff, came out with their own humorous version of mooncakes, that paraded “a certain human body part”. Enjoy!


G.O.D. started marketing a line of “moon” cakes in the shape of four buttocks at various stages of exposure, in 2008. The Moon Festival is celebrated on the 15th day of the 8th month of the Chinese lunar calendar. But you may not know that “15th day of 8th Month” also means the buttocks in the Cantonese dialect. Playing on a multi-lingual pun GOD created an irresistible concept. The “moon” cakes were so popular that this year they’ve expanded the line to eight designs.

Inspiration: Friendz Century Blog & Red Cook

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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4 Responses to Lighter Side of Branding | “Mooning” Mooncakes

  1. Pingback: Lighter side of Branding | G.O.D. is in the details | IDEAS INSPIRING INNOVATION

  2. Pingback: Lighter side of branding | “Mooning” Mooncakes | IDEAS INSPIRING … | Moon Festival

  3. Pingback: Lighter side of branding | “Mooning” Mooncakes | IDEAS INSPIRING … | Moon Festival

  4. Pingback: Lighter Side of Branding | G.O.D. is in the details | IDEAS INSPIRING INNOVATION

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