Author Archives: dianhasan

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.

Logo + Corporate Identity | Blue organic form doppelgängers


The Mortgage Institute (L’Institut Hypothécaire), Mortgage Training, Quebec, Canada; Hotel Cardoso, Maputo, Mozambique. The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course … Continue reading

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Logo + Corporate Identity | “X” marks the spot


Celebrity Cruises, USA; Kenexa Human Capital Management & Human Resources Consulting Co., USA; Sleeping Around, a Pop-Up Luxury Hotel Concept, made of shipping containers, Antwerp, Belgium.   The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [4]


Los Angeles-based BBCN Bank that focus on serving the Korean-American Market; CNO Financial Group, USA.   Notice the similar design language between these very different brands.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [3]


JCPenney, Department Stores, USA; Related Group, Upscale Property Development and Management Co., Miami, FL, USA.   Notice the similar design language between these very different brands.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and … Continue reading

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Logo + Corporate Identity | Organic letter “M” doppelgängers


Murad Skincare Line, USA; Caixa Manresa Bank, now part of Catalunya Caixa Bank, Barcelona, Spain.   Notice the similar design language between these very different brands.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo … Continue reading

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Logo + Corporate Identity | Stylized doppelgängers [1]


ACATS, Oracle Database Solutions, Belgium; Casa Travel, Travel Agency Specialist for Airtickets to Mexico, Latin America, The Caribbean, and Europe.  Notice the similar design treatment and color choice.  The art of capturing an entire company’s ideas, ethos, knowledge and the future in … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [2]


PACE Partners Consulting Co., Surrey, UK; Russian Direct Investment Fund (RDIF), Moscow, Russia.   Notice the similar design language of the collection of squares. To see the related series, Square coterie doppelgängers [1], please click here. The art of capturing an entire … Continue reading

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Logo + Corporate Identity | Square coterie doppelgängers [1]


USB Bank, Cyprus; Hanson Readymix Cement, part of the Heidelberg Cement Group, UK; PACE Consultancy Services Co., Ongole, Andhar Pradesh, India.   Notice the similar design language of the collection of squares. The art of capturing an entire company’s ideas, ethos, knowledge and the … Continue reading

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Identity Evolution | Carnival Cruises


In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading

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Logo + Corporate Identity | Stylized letter doppelgängers [2]


University of Denver, Colorado; Carnival Cruises, Florida; DH Brand Design, London, UK.  Notice the similar design treatment and color choice.  To see the related series, Stylized letter doppelgängers [1], please click here. The art of capturing an entire company’s ideas, … Continue reading

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