Logo + Corporate Identity | Let letters form the logo [2]

Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company.

University of Colorado Hospital (formerly Poudre Valley Hospital as part of the Poudre Valley Health System); Republic Services, Waste Management Solutions, Phoenix, AZ, USA; Valero Energy Corporation (their OLD LOGO), San Antonio, TX, USA; Align Sport Therapy & Yoga, Calgary, Canada; Platte Valley Medical Center, Brighton, CO, USA; UC Health, CO, USA; Hong Kong Polytechnic University, Hong Kong, China. 

Logo + Corporate Identity | Say it with origami [2]

In our ever-connected world of today, being a true original is increasingly challenging.

Oliver Wyman Consulting, NYC, NY, USA; PIXL Group, Web & App Developer, Chicago, IL, USA. 

Logo + Corporate Identity | Enclosed hearts [1]

In our ever-connected world of today, being a true original is increasingly challenging.

St. Mary’s Medical Center (part of Broomfield, CO-based SCL Health), Grand Junction, CO, USA; Brazosport Regional Health System, Lake Jackson, TX, USA; Cabrini Health, a Catholic, not-for-profit healthcare service provider, Malvern, VIC, Australia. 

Logo + Corporate Identity | Say it with origami [1]

In our ever-connected world of today, being a true original is increasingly challenging.

CPTM (Companhia Paulista de Trens Metropolitanos), Sao Paulo Metropolitan Area commuter rail service owned and operated by the São Paulo State Secretariat for Metropolitan Transport, Brazil; Pacific Crest Securities, Cleveland, OH, USA.

Logo + Corporate Identity | Let letters form the logo [1]

Some logos are simpler than others. Made of mere letters that are arranged into a pattern, mostly looking like a floral wreath. Apparently there’s plenty of company.

Bioness Life Sciences, CA, USA; Instituto Millenium, Brazil; Vivanta by Taj Hotels, India; Pasadena, CA-based OneWest Bank; Meratus Shipping Line, Jakarta, Indonesia; Banamex Bank, Mexico City, Mexico; Woodson Technical Services, Anchorage, Alaska, USA; Viesa Truck Cab Cooling Systems, Toronto, Canada. 

To see the other post in the “Flowers galore. Inspired by Nature [3]” series, please click here.

The Black + White Test | Serrated doppelgängers [1]

Seasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – via the Black & White Test. It’s a fast and easy way to see how their logs stack up against whatever’s out there. A good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with the logos on this page, seeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an inseparable part of brand identity.

Everstone Flooring Products, Australia; Governor’s Council for Workforce for Economic Development Program of Oklahoma’s Department of Commerce, OK, USA; José de Mello Business Group, Lisbon, Portugal; and its subsidiary José de Mello Saúde (Health Care Group), Portugal. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Logo + Corporate Identity | Flowers galore [7]

Argentinian Bicentenary (1810 – 2010), Bicentenario de la República Argentina; Seibukan Renmei, a US-based organization promoting the spirit of friendship, cooperation, continual education and development of the Japanese martial arts and ways (bujutsu/budo); Gynae MD, women’s clinic, Singapore; International Alliance of ALS/MND Associations, Philadelphia, PA, USA; The Poppy Factory, UK-based organization empowering war veterans; US-based Zoominfo Databased Management Co.; Pittsburgh, PA-based ATI (Allegheny Technologies Inc.) Metal Co.; American Public Gardens Association, Kennett Square, PA, USA; Siam Mall, Santa Cruz, Tenerife, Spain; Marcopolo Bus & Coach Caroserie Co., Brazil. 

To see the other post in the “Flowers galore. Inspired by Nature [3]” series, please click here.

Logo + Corporate Identity | Flowers galore [6]

Floral Expressions Florist, Kearney, Nebraska; Istancool, a Festival of Art, Literature, Architecture, Music, Design & Business Talks, Istanbul, Turkey; TPF (Turkish Philanthropy Funds), New York City, NY, USA; Bind Banco Industrial, Buenos Aires, Argentina; MND (Motor Neurone Disease) Australia; MND (Motor Neurone Disease) Scotland, Glasgow, Scotland, UK; Zoo Museum District, Arts, Cultural & Dining Entertainment District, St. Louis, MO, USA; NYRA (New York State Restaurant Association), NYC, NY, USA; Murugappa, a Conglomerate (Business Group of Companies) based in Chenai (formerly known as Madras), India; Siam Mall, Santa Cruz, Tenerife, Spain.

To see the other post in the “Flowers galore. Inspired by Nature [3]” series, please click here.

Logo + Corporate Identity | Burst of ray doppelgängers [1]

In our ever-connected world of today, being a true original is increasingly challenging. Just look at these similar looking logos. One is from a American global retail giant, and the other from an Art Museum in Mexico City.

Walmart; and Fundación Jumex Arte Contemporáneo (Museum of Contemporary Art) from the Jumex Foundation, the Mexican corporate giant built on Jumex juice brand.

Logo + Corporate Identity | Encircled triangle blob doppelgängers

In our ever-connected world of today, being a true original is increasingly challenging. Just look at these eerily similar looking logos.

Vuse Vapor eCigarettes and Sydney-based, OFX, Provider of International Online Payment Services.