Seasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – via the Black & White Test. It’s a fast and easy way to see how their logs stack up against whatever’s out there. A good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.
As demonstrated with the logos on this page, seeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an inseparable part of brand identity.
Everstone Flooring Products, Australia; Governor’s Council for Workforce for Economic Development Program of Oklahoma’s Department of Commerce, OK, USA; José de Mello Business Group, Lisbon, Portugal; and its subsidiary José de Mello Saúde (Health Care Group), Portugal.
Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.
The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!