Logo + Corporate Identity | Unfinished loop doppelgängers [1]


Cinemaxx web landing page OKLogo_Luma-Partners_www.lumapartners.com_dian-hasan-branding_NYC-US-21Blank Spot_WHITECinemaxx web landing page OKLogo_Luma-Partners_www.lumapartners.com_dian-hasan-branding_NYC-US-20

PhotobucketWhat could a New York Investment Bank possibly have in common with a Jakarta-based Multiplex Operator? On the surface, not much. But a glance at their logos and you may think otherwise. Perhaps their brand identities were drawn on the same inspiration. Who knows?

The point is that in our ever-connected world of today, being a true original is increasingly challenging.  Luma Partners Investment Bank, NYC, USA; Jakarta-based Cinemaxx, a operator of cineplex/multiplex operator and subsidiary of one of Indonesia’s leading Business Groups, Lippo Group.

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Logo + Corporate Identity | Obese typography doppelgängers [2]


Logo_SBI-Life-Insurance-Co_www.sbilife.co.in_sbilife_content_home_dian-hasan-branding_IN-3Logo_GO-transit_www.gotransit.compublicrootendefault.aspx_dian-hasan-branding_Toronto-CA-2Logo_SBI-State-Bank-of-India_www.sbi.co.in_dian-hasan-branding_IN-3Logo_SBI-Life-Insurance-Co_www.sbilife.co.in_sbilife_content_home_dian-hasan-branding_IN-1Logo_GO-transit_www.gotransit.compublicrootendefault.aspx_dian-hasan-branding_Toronto-CA-1Logo_SBI-State-Bank-of-India_www.sbi.co.in_dian-hasan-branding_IN-1

PhotobucketSBI (State Bank of India), and its subsidiary SBI Life Insurance CompanyGO Transit, Toronto Metro Area Public Transportion, a division of Metrolinx, Toronto, Canada. Some corporate identities are composed of typography that seemingly go on a heavier binge than others, as seen in these logos. Looks like this chunky lot has company.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Logo_GO-transit_www.gotransit.compublicrootendefault.aspx_dian-hasan-branding_Toronto-CA-5Logo_GO-transit_www.gotransit.compublicrootendefault.aspx_dian-hasan-branding_Toronto-CA-4Logo_GO-transit_www.gotransit.compublicrootendefault.aspx_dian-hasan-branding_Toronto-CA-3Logo_SBI-State-Bank-of-India_www.sbi.co.in_dian-hasan-branding_IN-4Logo_SBI-State-Bank-of-India_www.sbi.co.in_dian-hasan-branding_IN-2Logo_SBI-State-Bank-of-India_www.sbi.co.in_dian-hasan-branding_IN-1

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Logo + Corporate Identity | Geometric circle doppelgängers [1]


Logo_CenturyLink_Local-Provider-of-High-Speed-Internet_www.centurylink.com_dian-hasan-branding_US-3Logo_Zeller-Kern_Private-Wealth-Mgmt_www.zellerkern.com_dian-hasan-branding_Gold-River-CA-US-1Blank Spot_WHITE Logo_CenturyLink_Local-Provider-of-High-Speed-Internet_www.centurylink.com_dian-hasan-branding_US-2Logo_Zeller-Kern-Independent-Financial-Advisor_www.zellerkern.com_dian-hasan-branding_Gold-River-CA-US-5

PhotobucketZeller Kern – Independent Financial Advisors, Gold River, CA, USA; CenturyLink Internet Service Provider and Data Center Management Services, USA.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo& Corporate Identity | Classic geometry, always in vogue [6]


Logo_DSM_OLD-LOGO_www.goodlogo.comextended.infodsm-logo-2754_dian-hasan-branding_NL-4Logo_Everstone-Flooring_www.everstone.com.auauproduct_dian-hasan-branding_AU-5 photo Logo_RCBC_part-of-Yuchengco-Grp_dian-hasan-branding_PH-3_zps17ba33fd.pngLogo_CenturyLink_Local-Provider-of-High-Speed-Internet_www.centurylink.com_dian-hasan-branding_US-3Logo_TAITRA_Taiwan-External-Trade-Development-Council_www.taitra.org.tw_dian-hasan-branding_TW-1Logo_Oriel-Securities_www.orielsecurities.com_dian-hasan-branding_London-UK-3Logo_Valley-National-Bank_www.bankvnb.com_dian-hasan-brandin_OK-US-4Logo_Česká-Inovace_www.ceskainovace.czcz_dian-hasan-branding_CZ-2Logo_Valley-National-Bank_www.bankvnb.com_dian-hasan-brandin_OK-US-5

We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.

DSM, a Dutch global science based company active in health nutrition and materials; TAITRA (Taiwan External Trade Development Council), Taiwan; CenturyLink Internet Service Provider and Data Center Management Services, USA; Oriel Securities Firm, London, UK; Valley National Bank, Oklahoma, USA; Česká Inovace, Czech Innovation, Prague, Czech Republic. 

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Identity Evolution | DSM


Logo_DSM_OLD-LOGO_www.goodlogo.comextended.infodsm-logo-2754_dian-hasan-branding_NL-4Logo_DSM_NEW-LOGO_www.dsm.comcorporatehome.html_dian-hasan-branding_NL-2

Logo_DSM_OLD-LOGO_www.goodlogo.comextended.infodsm-logo-2754_dian-hasan-branding_NL-3Logo_DSM_NEW-LOGO_www.dsm.comcorporatehome.html_dian-hasan-branding_NL-1

In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how subtle.

Here’s a look at DSM, a Dutch global science based company active in health nutrition and materials.

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Logo + Corporate Identity | Serrated doppelgängers [2]


Logo_Everstone-Flooring_www.everstone.com.auauproduct_dian-hasan-branding_AU-5Logo_Oklahoma-Governor's-Council-for-Workforce-and-Economic-Dev_www.facebook.comgovcouncil_dian-hasan-branding_OK-US-7Blank Spot_WHITELogo_Everstone-Flooring_www.everstone.com.auauproduct_dian-hasan-branding_AU-8Logo_Oklahoma-Governor's-Council-for-Workforce-and-Economic-Dev_www.facebook.comgovcouncil_dian-hasan-branding_OK-US-10Blank Spot_WHITE

PhotobucketSeasoned graphic designers have an effective tool to test logo designs, to avoid any similarities with existing designs – The Black & White Test. It’s a fast and easy way to see how their logo stacks up against whatever’s out there. A good logo shold be able to communicate the same message as effectively in black and white, as it does in its original color.

As demonstrated with this logo above, seeeing the world in black and white can open your eyes to a different reality. Some logos are too close to comfort, and similarities often cannot be avoided. Colors can have a significant impact, as they are an intrinsic part of brand identity/logo design.

Everstone Flooring Products, Australia; Governor’s Council for Workforce for Economic Development Program of Oklahoma’s Department of Commerce, OK, USA.

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

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Logo + Corporate Identity | Quadrant doppelgängers [1]


Logo_Azienda-Ospedaliero-Universitaria-Ospedali-Riuniti-Trieste_www.aots.sanita.fvg.itaotsportalewelcome.asp_dian-hasan-branding_Trieste-IT-2Logo_Quadrant-Furnishings_www.quadmod.com_dian-hasan-branding_UK-2Logo_Quadrant-Thinking_dian-hasan-branding_2Logo_Azienda-Ospedaliero-Universitaria-Ospedali-Riuniti-Trieste_www.aots.sanita.fvg.itaotsportalewelcome.asp_dian-hasan-branding_Trieste-IT-1Logo_Quadrant-Furnishings_www.quadmod.com_dian-hasan-branding_UK-1Logo_Quadrant-Thinking_dian-hasan-branding_1

PhotobucketQuadrant Thinking, a logo design concept by Design Perth, Australia; Quadrant Carpets, UK; Ospedale Riuniti di Trieste (Riuniti Hospital), Trieste, Italy. 

Some logos are simpler than others, designed using a combination of simple basic forms to communicate their brand identities. Sometimes the simplest of ideas create the greatest impact.

The art of capturing an entire company’s ideas, ethos, knowledge and the future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

Continue reading

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