Fascinating Brand Stories | Apple Store (5 of 5)


By Dian Hasan | January 1, 2009

The Apple Store is an integral part of the Apple Brand Experience. The hip factor that characterizes Apple Products are extended into street-level through the store. Blended with Apple’s corporate culture characterized by friendly, care-free and egalitarian service, delivered by mostly youthful-looking staff, some of whom look like surfer dudes and cool geeks.

Within a few short years, the Apple Store spread to over 200 stores, starting in the US and later in major cities across the world. Spreading the gospel of Apple and its user-friendly products. Drawing sizeable crowds to each store opening and store gig, appeasing loyal Apple customers who are just as interested in Apple’s latest iPhone, iPod or Mac Air, as they are in Apple founder Steve Jobs‘ health. Or so it seems. By any measure Apple Store is a successful extension of Apple’s brand experience.

Here’s a glimpse into the look and feel, and hub of activity of an Apple Store.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Innovation & Brand Strategy, USA and tagged , , , . Bookmark the permalink.

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