Logo & Corporate Identity | Separated at birth?


By Dian Hasan | January 3, 2010

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In our visual world, where a logo, symbol, sign, a coterie of words with interesting fonts, and virtually anything else that is man-made and used to communicate a meaning through a sign or symbol, is part of Semiotics, the study of signs and signals. An integral knowledge in brand-building.

And most of today’s organizations are well-versed in this communication process. Some are still struggling to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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