Logo & Corporate Identity | Separated at birth?

By Dian Hasan | January 3, 2010

Blank Spot_WHITE

In our visual world, where a logo, symbol, sign, a coterie of words with interesting fonts, and virtually anything else that is man-made and used to communicate a meaning through a sign or symbol, is part of Semiotics, the study of signs and signals. An integral knowledge in brand-building.

And most of today’s organizations are well-versed in this communication process. Some are still struggling to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.

Blank Spot_WHITE


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Innovation & Brand Strategy and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s