Logo & Corporate Identity | Separated at birth (hail the lopsided spinning top)? [2 of 2]




In our visual world, where a logo, symbol, sign, a coterie of words with interesting fonts, and virtually anything else that is man-made are used as a communication medium, is all part of Semiotics, the study of signs and signals. An integral knowledge in brand-building.



And most of today’s organizations are well-versed in this communication process. Some are still struggling to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations. (click on the picture to find out more)


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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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3 Responses to Logo & Corporate Identity | Separated at birth (hail the lopsided spinning top)? [2 of 2]

  1. Pingback: Identity look-alikes, doppelgängers, wannabes, or plain plagiarism? | IDEAS INSPIRING INNOVATION

  2. Pingback: Brand Building | Owning the color purple | IDEAS INSPIRING INNOVATION

  3. Pingback: Brand Building | More on the compelling role of color [10] | IDEAS INSPIRING INNOVATION

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