We live in a visual world where a logo, symbol, sign, a coterie of words with interesting fonts, and virtually anything else that is man-made and used to communicate a meaning through a sign or symbol, is part of Semiotics, the study of signs and signals. An integral knowledge in brand-building.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations understand the importance of brand positioning and brand strategy, although not all are well-versed in this communication process. Some are still struggling to put into a logo the values and positive traits they want captured. While some others are very similar looking, albeit representing completely different organizations. (click on the picture to find out more)
And it’s always fascinating to notice this striking resemblance, like this fast food restaurant in China, that looks like the long lost sister of Colonel Saunders!