Coke’s unique bottle shape goes a long way back…


The Coca-Cola bottle, called thecontour bottle within the company, but known to some as the “hobble skirt” bottle, was created in 1915 by bottle designer Earl R. Dean.

“a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.”

– Vigo County Public Library.

Inspiration: Powerful Brands

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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