By Dian Hasan | January 8, 2010
Corporate identities from vastly different countries and industries are showing some fascinating similarities.
The Art Gallery of Alberta in Edmonton, Canada. Designed by architect Randall Stout, designed to transform Edmonton just as what the Frank Gehry designed Guggenheim Museum and the Walt Disney Concert Hall have done for the city of Bilbao in Spain and Los Angeles, respectively. Notice the similar play on candy-colored letters in others; Global Package Gallery; Goosebumps proposed logo; The Netherlands-based NXP, Portugal’s TAP Airlines; Barking Learning Centre, Barking, UK; Computer Associates Technologies; ASC Building Products Directory, UK; IHG Intercontinental Hotels & Resorts; 2010 International Year of Biodiversity; Flatbush Dev. Corp’s Community Program, Brooklyn, NYC; Art Museum of the Americas in DC; APS Assumption Pathway School, Singapore; ICESAVE Bank (the now defunct Icelandic bank was part of Landsbanki Group); Pasadena Wine Festival, Pasadena, Los Angeles, CA.
In our visual world, where a logo, symbol, sign, a coterie of words with interesting fonts, and virtually anything else that is man-made and used to communicate a meaning through a sign or symbol, is part of Semiotics, the study of signs and signals. An integral knowledge in brand-building.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.