S&P Capital IQ; Cooliris Photo App; Danareksa Mutual Funds and Investment Bank, Jakarta, Indonesia; Star Times, Chinese-owned Cable TV & Media Co., with presence in Nigeria, Kenya and other African countries; Connects Real Estate (a logo concept development by EBD City); Sewatama Power Solutions and Industry Support Services, Indonesia; Patrik Židuliak’s personal branding project, Slovakia; Porter Cable Power Tools, Jackson, IL, USA; Forevermark Diamonds, USA; DTC (Diamond Trading Co.), De Beers Diamonds, South Africa; Gemnation, Diamonds and Watches, USA; REHAU Polymer Solutions, Germany; Aristo Universal Construction Co., Mumbai, India; WCET (WICHE Cooperative for Educational Technologies), USA; Los Angeles Chamber of Commerce, USA; REIA, Real Estate Institute of Australia; Arts Council of Wales, UK;National Arts Centre of Canada (Centre National des Arts du Canada).
We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.