We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.
Reporte Indigo, Mexico; Purple Dot, Marketing Communications & Design Consulting Co., Bangalore, India (and their Facebook page); OM Extremely Fashionable Furniture, Singapore; Logopaedie Austria; Kizoom Labs Children’s eBooks, USA; LMS Engineering, for the Automotive, Aviation and Energy Sectors, a Siemens Subsidiary Co., Leuven, Belgium; Crimson Hexagon, Social Media Analysis and Analytics, USA; Nicevend Vending Machine Systems, subsidiary of Israeli-based Quinzee; IDA Ireland, Irish Investment and Trade Promotion Board; Hexagon Lounge, Manila, The Philippines; Banque Heritage, a Swiss Private Bank.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations. (click on the picture for more info).