We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.
Arco Oil, USA; Stericycle Medical Waste Management, USA; San Diego Blood Bank, CA, USA; Mauna Kea Technologies Clinical Trials, USA; Mercia Fund Management, Venture Capital Firm, Henley-in-Arden, UK; Harry & Jeanette Weinberg Foundation, Owing Mills, MD, USA; Coronado Ventures Forum (CVF), a firmfounded in 1994 in response to the need in New Mexico to educate investors and entrepreneurs on the process of early-stage, private equity funding, and to provide a gathering point for these two communities to come together and network, Los Alamos, NM, USA; Children’s Cancer Fund, Fund Raiser, USA; Singapore International Energy Week 2013 Conference, Singapore; MW Medical Clinic, Singapore; PAN (Partai Amanah Nasional), an Indonesian Political Party. Bogota, Colombia-based BCSC is the result of a merger of Banco Caja Social and Banco Colmena (colmena is Spanish for “hive”), and has been operating as two separate brands until August 2011 when they united under one brand identity, Banco Caja Social, and decided to discontinue using the name Banco Colmena; UMC (Universitaire Medisch Centrum), University Medical Center, Utrecht, The Netherlands; Anvita Health, USA; Bioness Medical Equipment, USA. ALBA Facility Management GMBH, facilities management group, part of Germany-based Waste Management Company, ALBA Group.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations. (click on the picture for more info).