Logo & Corporate Identity | No, your eyes aren’t playing tricks. These are actual logos! Separated at birth?

By Dian Hasan | January 13, 2010


Altria, Holding Company of Philip Morris International; ALT Boutique Hotels, Montreal, Canada; Post Carbon Institute, Santa Rosa, CA, USA; Volaris Budget Airlines (LCC – Low Cost Carrier), Mexico; AllGreen Electronics Recycling, Tustin, CA, USA; GartenWelt, Nursery & Landscaping, Wutöschingen-Schwerzen, Germany; Coldplay’s “XY” Album Cover, UK; PricewaterhouseCoopers (trading asPwC) – New Logo introduced in 2011 – a multinational professional services firm headquartered in London, UK, which ranks as the world’s largest professional services firm and the largest of the “Big Four” accountancy firms measured by 2012 revenues; Domtar Distribution Group, part of Domtar, was established in 2004 to encompass four different companies — RIS The Paper House, Buntin Reid The Paper House, JBR La Maison du Papier, and The Paper House — that had collectively been providing paper since 1843 in the U.S. and Canada. The group has changed their name and brand identity to Ariva.  Hughes Marino, Tenant Representation, San Diego, CA, USA; Vocal Tapestry, NYC.

We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.

The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations. (click on the picture for more info).

Logo_Altria-Group-formerly-Philip-Morris-Companies_dian-hasan-branding_US-2Logo_ALT-Hotel-Toronto_www.brandsarchive.com_works-company=0&filterformname=filter&tags=hotel&category=0&btnfilter=_CA-1 ALT-Hotel_Toronto-Pearson-Int'l-Airport_Toronto-CA-3ALT-Hotel_Toronto-Pearson-Int'l-Airport_Toronto-CA-1Logo_ALT-Hotel_Toronto-Pearson-Int'l-Airport_Toronto-CA-6ALT-Hotel_Toronto-Pearson-Int'l-Airport_Toronto-CA-2Logo_Post-Carbon-Institute_dian-hasan-branding_US-2Logo_Post-Carbon-Institute_dian-hasan-branding_US-1Logo_All-Green-Electronics-Recycling_dian-hasan-branding_Tustin-CA-US-15Logo_All-Green-Electronics-Recycling_dian-hasan-branding_Tustin-CA-US-10Logo_All-Green-Electronics-Recycling_dian-hasan-branding_Tustin-CA-US-11Logo_All-Green-Electronics-Recycling_dian-hasan-branding_Tustin-CA-US-13Logo_AllGreen-Electronics-Recycling_dian-hasan-branding_Tustin-CA-US-10Logo_PWC_Price-Waterhouse-Coopers_NEW-LOGO_www.underconsideration.com_brandnew_archives_pwc.php_dian-hasan-branding_US-1Logo_PWC_Price-Waterhouse-Coopers_NEW-LOGO_www.underconsideration.com_brandnew_archives_pwc.php_dian-hasan-branding_US-3

Inspiration: Brand New

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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