The Lighter Side of Logos | Secret Bear on a Famous Mountain begging to be Discovered


By Dian Hasan | January 14, 2010

Unbeknown to many, there are hidden messages in many Brands, through their logos, the symbols they carry, the history they represent, etc. This is all part of Semiotics, the study of signs and symbols.

But let’s put all that aside, and just stick with the FUN STUFF, and look at hidden messages that are found on the Logo or Packaging.

The tip of Toblerone’s mountain logo fits perfectly on the actual Matterhorn mountain, and look closely to find the bear.

Here’s a look at Toblerone, the famous Swiss Chocolate with its unique triangle shape. Very few people realize that there are two famous symbols depicting the roots Toblerone hidden in the packaging. Toblerone was established in the Swiss capital Bern, whose symbol is the bear. Another famous icon is the Matterhorn mountain. Both symbols can be found on the packaging.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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