An Upside Down World | Any side of waste is the same.


By Dian Hasan | January 21, 2010

Illustration_Post-It-Note-w-Smiley-Face_2Interesting information on the internet simply abounds. Staggering is more apt a term to describe it! The proliferation of blogs seems to grow at the blink of an eye, covering every conceivable subject, ranging from the funny to the absurd!

I’ve stumbled on some blogs that do nothing but literally look at the world from different angles. Like upside down. So I’ve decided to give it a try, with a focus on Brand Logos.

We’ll look at some examples. Like this one, US-based Waste Management, an early pioneer of Waste Management and what is now considered a given, going green.

What happens when you flip it over? The “W” and “M” are in perfect symmetry, so they switch places, and it becomes an “M” and a “W”.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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