Street-Level Branding | The role of Coke as icon and brand ownership in pop culture


In our daily lives there are things that seem natural, omnipresent and part of the landscape. We take it for granted that they should always be there. I’m talking about a brand and the depth of how it has permeated into the consumers’ mindset. All of us, really!

That brand is Coke, and as we all know it is inseparable from Pop Culture. So when you see it depicted on the street-level like the picture below, you know the brand ownership has shifted to the public mass! There is only a handful of other brands that have managed to go this far.

Inspiration: Majorly Cool

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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3 Responses to Street-Level Branding | The role of Coke as icon and brand ownership in pop culture

  1. Pingback: Consistency in brand building, the Coca Cola case « IDEAS INSPIRING INNOVATION

  2. Rob Wolfe says:

    Interesting thought that ownership of the Coke brand has shifted to the public mass. I recently posted an article on the topic of brand ownership, suggesting that (particularly in the age of social media) the customer owns the brand. If you’re interested:
    http://robwolfemba.wordpress.com/2010/04/19/your-clients-own-your-brand/

    Rob Wolfe
    twitter.com/wolferob

    • dianhasan says:

      Hi Rob, sorry for the delayed response. Thanks for finding us. I like your blog’s content!! Related to my area of Brand Strategy, MarComm, Innovation and Biz Ideas. Let’s stay connected and pls check back periodically for new content. ciao, dian

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