Street-level branding | When your eyes are tricking you

By Dian Hasan | February 20, 2010

When your eyes are playing a trick on you with a visual illusion. Bionade soft drink, Germany.

Next time when you’re in your car driving anywhere, attempt to pay more attention to your surrounding. You’ll be rewarded with fascinating scenes! A visual feast around you, and I’m not only talking about the natural landscape, but also the man-made communications tools in promoting brands… they abound. Like this Bionade soft drink truck in Germany (it reads “Outstanding Taste” on the back of the truck).  Playing tricks on your mind.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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