By Dian Hasan | February 20, 2010
Marlboro is one of America’s most quintessential brands, and the early days of global advertising saw Marlboro project the image of the Marlboro Man, a fictitious cowboy of the Wild West. Attempting to capture the traits of ruggedness, macho, freedom, casual, in touch with nature and male-bonding, through the famous tagline “Come to where the flavor is. Come to Marlboro Country”
Changing times, changing needs!
The original image of Marlboro Country replete with intrepid cowboys have now been replaced with a very different breed: speed, excitement, sexy ladies in tight-fitting red outfits, in the arena of F1 Racing. Gender equality or exploitation? The jury’s out.
What is clear is that Marlboro continues as the world’s leading cigarette brand. And it’s still growing, amid increased notion of smoking as “uncool”!