Fascinating Brand Stories | Lucky Strike Cigarettes

By Dian Hasan | February 25, 2010

Every major brand on the global stage comes with a story as illustrious as the journey it took to where it is today. Brands evolve and go through different stages.

Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.

During World War I, the packaging color of Lucky Strike cigarettes was changed from green to white. The slogan of the campaign was “Lucky Strikes Green went to war”.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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