By Dian Hasan | February 25, 2010
Just like people, brands are born, learn to crawl, take baby steps, go through stages of growing pains, and mature. Along the way some brands perish, re-emerge, re-incarnate into something completely new… while some others simply continue to sail through… going from strength to strength.
During World War I, the packaging color of Lucky Strike cigarettes was changed from green to white. The slogan of the campaign was “Lucky Strikes Green went to war”.