Fascinating Brand Stories | Nike’s “Just Do It” Campaign [3 of 5]

By Dian Hasan | February 24, 2010

Nike’s “Just Do It” campaign is widely recognized as one of the most memorable slogans in modern brand-building history.

The campaign is largely credited to Nike’s dominating the sporting footwear industry and surpassing its arch-rival Reebok and evolving into world’s leading sporting lifestyle Brand.

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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