Daily Archives: March 2, 2010

South Africa taps into Crowdsourcing for its Country Branding


By Dian Hasan | March 2, 2010 I was very happy to come across an article on South Africa’s Country Branding efforts, in line with its “coming out” party – the 2010 FIFA World Cup South Africa in Summer. Every … Continue reading

Posted in Country, City & Place Branding, Destination Marketing, South Africa | Tagged , , , | Leave a comment

Country Branding, the potential promise and the pitfalls [1 of 2]


By Dian Hasan | March 1, 2010 It is every country’s desire to have a positive image of itself. And this of course is not far from any politician’s dream either. Politics aside, let’s instead focus on the importance of … Continue reading

Posted in Country, City & Place Branding, Destination Marketing | Tagged , | 4 Comments

Country Branding ~ the potential promise and the pitfalls [2 of 2]


By Dian Hasan | March 1, 2010 It is every country’s desire to have a positive image of itself. And this of course is not far from any politician’s dream either. Politics aside, let’s instead focus on the importance of … Continue reading

Posted in Country, City & Place Branding, Destination Marketing | Tagged , | 2 Comments

Indonesia & Country Branding ~ desired intention, wishful thinking reality


By Dian Hasan | March 1, 2010 It is every country’s desire to have a positive image of itself. And this of course is not far from any politician’s dream either. Politics aside, let’s instead focus on the importance of … Continue reading

Posted in Indonesia | Tagged , | 3 Comments