By Dian Hasan | March 4, 2010
Because not all Print Ads are created equal. Some simply stand out, like these from Ecuador’s Tame Airlines. Featuring distinctive travel destinations across Ecuador where Tame flies to. The promotion is at once culturally significant, as it promotes the different cities and places that most people are not familiar with.
From the creative minds of La Facultad Ad Agency in Quito, Ecuador, shot by Ramiro Salazar. An enticing way to promote a travel destination and helping build a Country Brand, as every flag-carrier knows full well, the entire country’s image rides on its tail!
An interesting trivia about this beautiful-looking print campaign is that it contains a minor typo. You’ll notice that the ad is in English, intended to promote Ecuador internationally. If you read the tagline: “Fly (name of city), Arrived to more cities in Ecuador”, which is grammatically incorrect. It should’ve read: “Fly (name of city), Arrive in more cities in Ecuador”. Proof that building a brand takes tenacity, patience, time and… double checking. Language is an intrinsic part of culture, so it’s wise to ensure that the language it’s written in communicates the message no only effectively, but also correctly!