Innovation & Branding Quotes | Scott Bedbury


By Dian Hasan | March 4, 2010


To gain valuable insight and better understanding of Branding, and how Innovation, Change and the right Brand Strategy can positively impact any organization regardless of size, it’s prudent to heed the wisdom from some powerful minds.

Here is a thought-provoking quote from Scott Bedbury, best-selling business author, Communications Thinker and International Speaker.  Advertising Executive formerly associated with Nike and Starbucks. Was involved in the creation of Nike’s famous slogan and campaign Just Do It“.

Bedbury created Jones Soda, the unique product that allowed customers to personalize them with their own pictures and artwork, long before social media was invented, and product customization was virtually non existent. This concept was conceived through his Brandstream Brand Development Consultancy.

Inspiration: Emily Claire Jaffe

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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