Daily Archives: March 7, 2010

Culture & Brand-Building | The same color can mean the difference of life and death


By Dian Hasan | March 6, 2010 The two contrasting colors of Red and White, play very different roles across cultures. It could literally mean a difference of life and death. The role of Culture in Brand-Building is undisputable. Admittedly, … Continue reading

Posted in Brand-Building & Culture, China, Culture, Uncategorized | Tagged , | 14 Comments

Culture & Brand-Building | Cultural faux pas to avoid when in Asia


By Dian Hasan | March 6, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

Posted in Asia, Brand-Building & Culture, Culture | Tagged , | Leave a comment

Culture & Brand-Building | Cultural faux pas to avoid when in Asia


By Dian Hasan | March 6, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

Posted in Asia, Brand-Building & Culture, Culture | Tagged , | Leave a comment

Culture & Brand-Building | Culture faux pas could be a matter of life or death.


By Dian Hasan | March 6, 2010 A Chinese wedding is bathed in red, white is used for funerals. This tradition is slowly changing though, today a bride may wear several different outfits during her wedding, including a Western-style white … Continue reading

Posted in Brand-Building & Culture, China, Culture | Tagged , | 1 Comment