Daily Archives: March 9, 2010

Culture & Brand-Building | The proper etiquette of handling chopstick


By Dian Hasan | March 8, 2010 Never leave chopsticks pointing upward, as it mimics the act of burning incense at a Chinese funeral. Chopsticks should always be placed flat. We’ve all heard this saying, but don’t practice this in … Continue reading

Posted in Asia, Brand-Building & Culture, China, Japan | Tagged , | Leave a comment

Culture & Brand-Building | Never insult the most central figure in the society – Mamá


By Dian Hasan | March 8, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

Posted in Brand-Building & Culture, Italy, Latin America | Tagged , | Leave a comment

Culture & Brand-Building | Being called fat means you are praised for your prosperity


By Dian Hasan | March 8, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

Posted in Asia, Brand-Building & Culture | Tagged , | Leave a comment

Culture & Brand-Building | Cultural faux pas to avoid when in Europe


By Dian Hasan | March 6, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

Posted in Brand-Building & Culture, Europe | Tagged , | Leave a comment

Culture & Brand-Building | What not to do when doing business globally


By Dian Hasan | March 6, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

Posted in Brand-Building & Culture | Tagged , | Leave a comment

Culture & Brand-Building | How knife & fork work in harmony in Europe


By Dian Hasan | March 6, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

Posted in Brand-Building & Culture, Europe | Tagged , | Leave a comment