Daily Archives: March 10, 2010

Culture & Brand-Building | Good etiquette is universally appealing


By Dian Hasan | March 8, 2010 Culture provides fascinating nuances that give a distinctive identity to a group of people. One could argue that culture is also determined by common sense and logic, such as the habit of opening … Continue reading

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Culture & Brand-Building | Raising your voice in different cultural context


By Dian Hasan | March 8, 2010 The simple act of raising one’s voice can be viewed as two polar opposites in different culture. As shown between Russia and Indonesia, where the former communicates weakness and the latter, anger. The … Continue reading

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Culture & Brand-Building | When eating with your hand, one hand reigns supreme over the other.


By Dian Hasan | March 8, 2010 You will eventually end up in a situation where you’ll stick your fingers and eat with your hand. Bear in mind to stick with your right hand, the left hand is considered unclean … Continue reading

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Culture & Brand-Building | Making a sound while eating isn’t always frown-upon.


By Dian Hasan | March 8, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

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Culture & Brand-Building | Because in some cultures, the right hand is always right.


By Dian Hasan | March 8, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

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Culture & Brand-Building | What to avoid when in Asia


By Dian Hasan | March 8, 2010 The role of Culture in Brand-Building is undisputable. Admittedly, we’ve all heard about its utmost importance, but seldom do we really understand until we are faced with situations that involve business people from … Continue reading

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