By Dian Hasan | March 10, 2010
In the big wide world of branding of today, against the reality of easy access to a vast library of visuals (courtesy of Google Image Search!), the greatest irony is how easy it is to find a similar design.
Such is the case when the The Mexican Government created a very-well executed logo. And it wasn’t the only logo on the planet looking like that. Apparently Tibet has similar idea about its logo, and so does US-based Digilabs… well to a degree at least!
Check out the uncanny resemblance.
In our visual world, every logo, symbol and sign, has a meaning and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building, and more importantly, in our ever-connected world of today, it’s EVEN WISER for anyone or any organization thinking of redesigning a logo to DO YOUR HOMEWORK, to ensure that you don’t waste precious resources (read: A Logo Designer’s Fee) only to find that your logo looks like someone else’s!
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.