Logos with similar stylized letters. Separated at birth?

By Dian Hasan | January 11, 2010

In our visual world, every logo, symbol and sign, has a meaning and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building, and more importantly, in our ever-connected world of today, it’s EVEN WISER for anyone or any organization thinking of redesigning a logo to DO YOUR HOMEWORK, to ensure that you don’t waste precious resources (read: A Logo Designer’s Fee) only to find that your logo looks like someone else’s!

The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!

Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Canada, Indonesia and tagged , . Bookmark the permalink.

3 Responses to Logos with similar stylized letters. Separated at birth?

  1. Pingback: Logo & Corporate Identity | Brought to you by the letter “U” | IDEAS INSPIRING INNOVATION

  2. brian says:

    I’ve never learned so much from any other blog post. Really enjoyed reading this today.

    • dianhasan says:

      Hi Brian, thx for finding us. I’m glad you find the content useful. Let’s stay connected. Best regards, dian

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s