Logo & Corporate Identity | Logos inspired by nature and daily things. [5 of 5]


By Dian Hasan | March 16, 2010

Logo_Plaid_dian-hasan-branding_www.englishplaidcymru.org_UK-2Logo_Maui-Bus-Co_dian-hasan-branding_HI-US-1Logo_Project-Acumen_dian-hasan-branding_www.projectacumen.com_US-4Logo_Pipeline_a-VB-Research-Solution_dian-hasan-branding_2Logo_Royal-DSM_dian-hasan-branding_UK-2Logo_SCEO_dian-hasan-branding_2Logo_Project-Acumen_dian-hasan-branding_www.projectacumen.com_US-2Logo_Soundscape_dian-hasan-branding_2Logo_Northern-Kentucky-ANGEL-Investor-Network_dian-hasan-branding_KY-US-2Logo_EMHS_Eastern Maine Healthcare Systems_dian-hasan-branding_US-11 Logo_Ormat Technologies_Geothermal Power REG_US 1Photobucket

YOUR VISUAL IDENTITY IS THE FIRST AND MOST IMPORTANT CONTACT YOU HAVE WITH THE OUTSIDE WORLD — ACKNOWLEDGE THE POWERFUL TOOL YOU HAVE AT YOUR DISPOSAL, AND OPTIMIZE ITS APPLICATION.

We live in a visual world, where each logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.

The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!

As it represents a mere tip of the iceberg in the art of branding a company, and ensuring that all the layers of the organization and all its people emanate the same brand message that is represented by the logo that decorates the office building, the staff uniform, down to the stationery. Essentially, all the possible brand touch-points where customers interact with the brand and formulate a brand experience.

Logo_Project-Acumen_dian-hasan-branding_www.projectacumen.com_US-3Logo_Pipeline_a-VB-Research-Solution_dian-hasan-branding_1Logo_Royal-DSM_dian-hasan-branding_UK-1Logo_SCEO_dian-hasan-branding_1Logo_Northern-Kentucky-ANGEL-Investor-Network_dian-hasan-branding_KY-US-1Logo_Project-Acumen_dian-hasan-branding_www.projectacumen.com_US-1Logo_Soundscape_dian-hasan-branding_1Logo_EMHS_Eastern Maine Healthcare Systems_dian-hasan-branding_US-12Logo_Ormat Technologies_Geothermal Power REG_US 2PhotobucketLogo_Soundscape_dian-hasan-branding_1Logo_Plaid_dian-hasan-branding_www.englishplaidcymru.org_UK-1Logo_Maui-Bus-Co_dian-hasan-branding_HI-US-2Logo_Maui-Bus-Co_dian-hasan-branding_HI-US-3Logo_Maui-Bus-Co_dian-hasan-branding_HI-US-4

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, China, Germany, Israel, Japan, UK, USA and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s