By Dian Hasan | March 17, 2010
YOUR VISUAL IDENTITY IS THE FIRST AND MOST IMPORTANT CONTACT YOU HAVE WITH THE OUTSIDE WORLD — IT’S THE PERSONIFICATION AND EMBODIMENT OF YOUR BRAND. ACKNOWLEDGE THE POWERFUL TOOL YOU HAVE AT YOUR DISPOSAL, AND OPTIMIZE ITS APPLICATION.
We live in a visual world, where each logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.
Kreativ Reisen Österreich (Creative Tourism Austria); Scottsdale Convention and Visitors Bureau, AZ, USA; Dreamcast Video Game System by SEGA, Japan; Dreamstime, Online Photo Sharing Portal, USA; Como Shambhala Bali, part of Como Hotels & Resorts, Indonesia; Colegio de Bachilleres, Mexico; An Ad Concept by Shark Communications, Burlington, VT, USA; Glynx Software, USA; Scottsdale Convention & Visitor Bureau, AZ, USA; Jennie Duck Massage Therapy, Blixen, UK; AzCal, Logo Design Concept for an Investment Firm by Edward P. O’Dell, NYC, USA; Coffee Company, a chain of Cafes with multiple location across The Netherlands; CCW (Carolina Cotton Works), Inc., Gaffney, South Carolina, USA; AppCentral, Smartphone Application Hub, Canada; Graduiertenkolleg, Germany; TIG (Technology Integration Group), San Diego, USA; Current Sushi Bar, Washington DC, USA; Innate Wellness and Healing, Singapore; US-based Teva Active Footwear; Marketing Collateral designed by Perez Design for the Community Learning Programs at the Central Oregon Community College, OR, USA; Chico Chamber of Commerce, Chico, CA, USA; ILSI (The International Life Sciences Institute), Washington DC, USA; Wim Crouwel, Dutch Graphic Designer; Orbe Business Consultancy, Sao Paulo, Brazil; Les Productions Soleil Ad Agency, Port au Prince, Haiti.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of visual branding. Of course there’s more to branding than meets the eye!
As it represents a mere tip of the iceberg in the art of branding a company, and ensuring that all the layers of the organization and all its people emanate the same brand message that is represented by the logo that decorates the office building, the staff uniform, down to the stationery. Essentially, all the possible brand touch-points where customers interact with the brand and formulate a brand experience.