Logos & Corporate Identity | Saying it with an asterisk and its variation. Separated at birth? [4]

By Dian Hasan | March 19, 2010

When an asterisk is used to adorn a logo, or becomes the logo itself, it imbues an interesting historical background to it.

According to Wikipedia: an asterisk (*) (Latin asteriscum “little star”, from Greek ἀστερίσκος) is a typographical symbol or glyph. It is so called because it resembles a conventional image of a star. And when it’s used as a logo, it comes with a history of a unique story.

And how different is an asterisk from other typography?

During the early days of printing, feudal print makers used an asterisk as a symbol to indicate a person’s date of birth on his or her family tree. Since then, it’s been used to represent everything from a special note in a text to the sweet little kiss of a computer emoticon.

So this kind of historical background, it does make it as an interesting choice for a logo, and explains why a diverse type of organizations from very different industries choose it to represent their Brand Identity.


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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