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Monthly Archives: April 2010
Street-Level Branding | Things that go drop in the night
We all know too well that Humor & Sex always sell, so for as long as the human creativity continues to flow, there will be a myriad of ways to communicate a brand, including outdoor advertising on billboards Who could’ve … Continue reading
Posted in Ads, TVCs & Commercials, USA
Tagged Brand Building, Innovation & Brand Strategy
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Street-Level Branding | Giant Goal-Keeping
We all know too well that Humor & Sex always sell, so for as long as the human creativity continues to flow, there will be a myriad of ways to communicate a brand, including outdoor advertising on billboards This one … Continue reading
Street-Level Branding | McD’s tests an interactive billboard in London
Have cellphone with camera (we all do), spot an interactive McDonald’s billboard, snap a picture of a food item, and bring your shot to designated McDonald’s and get a freebie. That’s the message McDonald’s testing with its interactive billboard that … Continue reading
Posted in Ads, TVCs & Commercials, UK
Tagged Brand Building, Innovation & Brand Strategy
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NeuroScience in Branding does work, although scientist skeptics abound
I stumbled upon an article entitled “Familiar brand names may elicit positive responses in the brain” (NeuroPhilosophy)on NeuroMarketing and the use of fMRI Brain Scan (functional Magnetic Resonance Imaging), published in 2006, a tad bit ahead of its time, before … Continue reading
Marlboro Friday ~ a crucial lesson on the value of branding as key business strategy
I came across a story on Marlboro’s brand journey (Brand Analyzer, April 30, 2010) that talked about the “Marlboro Friday”, an event on April 2, 1993 that marked the ripple affect of stock price drop on Wall Street, all due … Continue reading
Logo & Corporate Identity Makeover | A Mild Kretek (Clove) Cigarettes from Sampoerna
In the world of branding, the fastest and easiest route to changing a look is through a Logo & Corporate Identity Makeover. It’s the expedited method of projecting a new image, and an ongoing journey of constant changes, regardless how … Continue reading
Logo & Corporate Identity | Doppelgänger. Separated at birth?
Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now … Continue reading
Posted in Former Yugoslavia, New Zealand, Turkey, UK
Tagged Brand Building, Innovation & Brand Strategy
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Street-Level Branding | Point of entry or exit? You decide
An ad for German job site, http://www.jobsintown.de, went beyond the oft need of kiss ___ ing your boss! We all know full well that Humor & Sex always sell, and not necessarily in that order. So for as long as … Continue reading
Posted in Ads, TVCs & Commercials, Brazil, Germany
Tagged Brand Building, Innovation & Brand Strategy
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Street-Level Branding | Anti-Smoking Campaign
An anti-smoking campaign, executed compellingly with the aid of a car’s exhaust pipe. We all know full well that Humor & Sex always sell, and not necessarily in that order. So for as long as the human creativity continues to … Continue reading
Street-Level Branding | Get these ticks (I mean people…) off of me!
A giant sticker ad for JAKPETZ pet store in Jakarta, to promote Frontline Flea & Tick Spray with the slogan “Get them off your dog.” We all know full well that Humor & Sex always sell, and not necessarily in that order. So … Continue reading
Posted in Ads, TVCs & Commercials, Indonesia
Tagged Brand Building, Innovation & Brand Strategy
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IDEAS INSPIRING INNOVATION 