Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
That probably explains the striking resemblance between the logo and corporate identity design of the above diverse companies, from different countries and industries.
Looks like the Irish think alike when it comes to logos involving cities or food. The Irish City of Belfast, Love Irish Food Promotional Campaign; The City of Barrow in the UK; Devon Food & Drink Promotion; Heart of Green Awards 2010; UK-based Heart Radio Station in Bedford, and Familiprix Drug Stores in Quebec, Canada; BlisMedia, Smart UK Project.
Ample proof that the heart is a universal symbol that conveys the message of caring and comfort. All brought together by a similar vocabulary of design language!
Logos are, after all the primary visual identity that the outside world sees. The internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea.
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say: “People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
Or in other words: “People value more what things mean than what things are!”