Logo & Corporate Identity | A heart on its side. Separated at birth?


Who’s inspiring whom? The internet has brought the world to our fingertips like never before.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Belfast city logo design

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

That probably explains the striking resemblance between the logo and corporate identity design of the above diverse companies, from different countries and industries.

new-belfast-logoLooks like the Irish think alike when it comes to logos involving cities or food. The Irish City of Belfast, Love Irish Food Promotional Campaign; The City of Barrow in the UK; Devon Food & Drink Promotion; Heart of Green Awards 2010UK-based Heart Radio Station in Bedford, and Familiprix Drug Stores in Quebec, Canada; BlisMedia, Smart UK Project. 

Ample proof that the heart is a universal symbol that conveys the message of caring and comfort. All brought together by a similar vocabulary of design language!


Logos are, after all the primary visual identity that the outside world sees. The internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea.

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say: “People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”

Or in other words: “People value more what things mean than what things are!”

Inspiration: Logo Design Love; Logo Design Love


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Canada, Ireland, UK, USA and tagged , , . Bookmark the permalink.

2 Responses to Logo & Corporate Identity | A heart on its side. Separated at birth?

  1. Pingback: Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies | G2Roms.com

  2. Pingback: Styles from the Under – Success from many styles :: Uncategorized :: Rap Beats Get You Noticed If They Are Potential Hits – Hip Hop Beats Are Crucial To Getting Signed

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s