Street-Level Branding | Anti-Smoking Campaign


An anti-smoking campaign, executed compellingly with the aid of a car’s exhaust pipe.

We all know full well that Humor & Sex always sell, and not necessarily in that order. So for as long as the human creativity continues to flow, there will be a myriad of ways to communicate a brand, including outdoor advertising on billboards.

Arguably the ad above uses neither humor nor sex to promote the idea, but rather it paints the sheer reality of the impact of smoking. And how others see you when you smoke.

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About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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