Street-Level Branding | Point of entry or exit? You decide


An ad for German job site, www.jobsintown.de, went beyond the oft need of kiss ___ ing your boss!

We all know full well that Humor & Sex always sell, and not necessarily in that order. So for as long as the human creativity continues to flow, there will be a myriad of ways to communicate a brand, including outdoor advertising on billboards.

Unilever’s Axe in Brazil is trying to convince men of the world that spraying its fumes on your armpits will result in more sex with better looking females. Everyman wants more sex without actually having to make an effort to get some, so all you need to do is watch an Axe ad and the answer will pop into your head.

This Axe tunnel ad in Sao Paulo says it straight, Axe will get you where you want to go. The TV adverts have the same sneaky message and will be followed by ads for even more magical diet pills and, to complete the life changing transformation, antidepressants.

Inspiration: Great Ads

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Ads, TVCs & Commercials, Brazil, Germany and tagged , . Bookmark the permalink.

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