Who’s inspiring whom? The internet has brought the world to our fingertips like never before. Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look. Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity. Looks like the famously simple Target Stores logo is not alone out there, from across the pond, Holland-based Utrecht Network thinks alike. Utrecht Network is a representative European-wide network of universities cooperating in the area of internationalization. Fast Company magazine’s Masters of Design series; Dubai’s Centrepoint Shopping Center; Skeptikel; The Olinger Group Market Research; Disney’s EPCOT Theme Park in Orlando; Ovation TV; Pantene Calibrated; Bizo, Business Marketing Audience, USA; Kabel Deutschland, German Cable TV Co.; Tampa, Florida-based TV, Internet and Telephone service Bright House Networking; BullsEye Human Capital Solutions, Executive Search Co.; German Children’s Apparel Brand, Sanetta; Bull’s Eye Game; Columbia Records; BullsEye Telecom; The Philippines’ ABS-CBN TV Station; French-based Veolia Environment; French Technology Research Company, Digiteo; Quam-Nichols Manufacturing, Chicago, IL, USA; Axcera Broadcasting Equipment Solutions; One Stream, UK; CCCC (Canadian Council of Christian Charities); French Air Force [Armée de l’Air]; Ucentric Proposed Logo; Bull’s Eye Marketing, LLC; Hype Circle Social Media Releases; EDP Systems, Malaysia; Hype Circle; Circle Square Triangle TV; Sync Wave Systems; Upper Sound Wave, Iran; AfBG (Africa Business Group), Singapore; Britain’s Royal Air Force (RAF); Canon Media; On Target Richie; 3C Heritage Highway (Cleveland – Columbus – Cincinnati); 2C Heritage Highway(Columbus – Cleveland); “3C Challenge” -Commit, Calculate, Conserve Program City of Austin’s Water Dept.; and Association of Czech Foundries (Svaz Sléváren České Republiky) also hit the mark. Malaysian State-Oil Company, PETRONAS; Oceanair, UK-based Airconditioner Distributor; Woophy, Online Photography-based Social Media Network site; PIK (Punkt Informacji Kulturalnej we Wrocławiu), Arts and Cultural Center, Wroclaw, Poland; WOKON, a Leeds, UK-based chain of Fast Casual Chinese Restaurants; Semaine de la Critique, Cannes Film Festival, France; Kuala Lumpur, Malaysia-based EON Bank [part of the Hong Leong Banking Group]; Edificio Arco (Arco Building), Rental Apartments, Badajoz, Spain; Proposed brand identity & logo for Clarity CRM, design by Atlanta-based Freebairn & Co.; Chemalloy, Alloy Materials Manufacturer and Specialist, Bryn Mawr, PA; Question Marketing, Marketing Development tool & process, Freebairn & Co., Atlanta, GA; NOSPR (Narodowa Orkiestra Symfoniczna Polskiego Radia), Polish National Radio Symphony Orchestra, Katowice, Poland; MOA Center for Information-based Decision Marking & Marketing Research, The Netherlands; Ging Mo Kung Fu Academy, Perth, Western Australia. Confederado Banco Comercial, a defunct commercial Venezuelan Bank, which merged in December 2009 with Banco Bolívar, Banco Central, Banorte y Banfoandes to create the Banco Bicentenario. Banco Confederado started operations on May 5th, 1994, and financial institution primarily targeting SME’s; MOAwards, Awards to recognize achievements in the Marketing Industry, The Netherlands; Chicago Cubs, Major League Baseball, Chicago, IL, USA; Four Circles Software Co., Littleton, CO, USA; Ada First Student Minstry, USA; Chorus Co. a subsidiary of New Zealand Telecom; BIFF (British Independent Film Festival), UK; Conguitos Children’s Shoes, online retailer, Spain; Comedy Central‘s revamped logo for 2011; Comcast Cable TV Provider; Infologic, Irvine, CA, USA; Orange Dot Brand Design Co., Caracas, Venezuela; CloudShield Technologies, an SAIC company, USA; Bluedot Readi-Mix Cement, Mint Hill, NC, USA; NOGGIN, a Children’s Cable TV Program from Nickelodeon, USA; OM Extremely Fashionable Furniture, from NOBEL Design, Singapore; FACT (Federation Against Copyright Theft), UK; Cool TV, Budapest, Hungary; AMOT Investments, Israeli-based Commercial Property Investment& Development Company; Design Bull, a Brand Design Co., Bath, UK; DDB Global Advertising Agency, NYC, USA; MOA International, an organization that promotes healthy lifestyle and green living, and their Blog, Brazil; Ovation TV, Santa Monica, CA, USA; ATI Systems, Emergency & Early Warning Solutions, East Boston, MA, USA; COP18 & CMP8 United National Climate Change Conference DOHA 2012, Abu Dhabi, UAE; Catalan Arts, Barcelona, Catalunya, Spain. Zinsser Paints, USA; Point Group Platforma Mediowa (Point Group Media Platform), Warsaw, Poland; Core Power Yoga, with studios across the USA; Tierra Patagonia Luxury Hotel & Spa, Torres del Paine, Chile the southernmost reaches of Chilean Patagonia; ISSUU, Online Self-Publishing. Digizone, web-based services, Prague, Czech Republic. While Japan’s Mitsubishi Bank of Tokyo Finance Group merely needs to look to its flag for inspiration. CyberPoint, Data Protection and Data Security Solutions, Baltimore, MA, USA; Belectric Solar Power Co., ground-mounted Solar Power Plants and PV Roof Systems, Germany; Opportunity Fund Microfinancing, CA, USA; Chief, Manufacturer of Flat Panels, USA; Forum Servicios Financieros, Chile; Atlanta-based Octane Coffee & Bar, a chain of Cafes with multiple locations across Atlanta Metro Area, GA, USA; ÖRF (Österreichischer Rundfunk), Austrian National Broadcasting Co., Vienna, Austria; Cupido Branding Agency, Lisbon, Portugal; ASEPROCE (Asociación Española de Promotores de Cursos en el Extranjero), Spanish Promotions Association of Language Schools for Foreigners), Spain.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language! And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value. In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”