A few recently-published books explore the compelling power of play, fantasy, imagination and fun, not only from a child development standpoint, but extending into adulthood and the business world. Creativity and “out-of-the-box” thinking is a big part of it, and this is one subject that is explored in the books leading to how businesses can innovate and stay ahead of their game.
And when this involves product designers and artists (and of course all other creative minds), magic happens! Good design is a direct result of this collaboration, and strong brands know that creating aesthetic products that resonate with consumers is a must. Apple, Dyson, IKEA and Samsung are just a few brands that are driven by this thinking. They have a thorough understanding of how people relate to products through a multi-sensory experience.
So leave it to the designers for bringing-to-market exciting products, that not only celebrate play, imagination and humor, but actually work. This is winning formula in Brand Building.
And here are some more examples on how good and sometimes quirky design can turn a mundane daily object into something… playful!
The Lull Lamp that follows your child’s sleep rhythm, opening and closing like a flower. In the evening the lamp gives a warm glow, to give a feeling of safety while it slowly turns itself off. In the morning the lamp opens, gradually increasing the light intensity to give the user a more comfortable awakening. LULL is an award-winning product made for GiForm 2007, an industrial design competition in Norway.