A few recently-published books explore the compelling power of play, fantasy, imagination and fun, not only from a child development standpoint, but extending into adulthood and the business world. Creativity and “out-of-the-box” thinking is a big part of it, and this is one subject that is explored in the books leading to how businesses can innovate and stay ahead of their game.
And when this involves product designers and artists (and of course all other creative minds), magic happens! Good design is a direct result of this collaboration, and strong brands know that creating aesthetic products that resonate with consumers is a must. Apple, Dyson, IKEA and Samsung are just a few brands that are driven by this thinking. They have a thorough understanding of how people relate to products through a multi-sensory experience.
So leave it to the designers for bringing-to-market exciting products, that not only celebrate play, imagination and humor, but actually work. This is winning formula in Brand Building.
And here are some more examples on how good and sometimes quirky design can turn a mundane daily object into something… playful!
Lap Counter: a plastic tray and a nifty kitchen utensil that gives you the mobility to peel, chop, slice fruits and vegetables almost anywhere in the house. Ergonomically shaped to fit the lap of the sitting person and it’s molded for both a container and a working surface. A great design for your prep cooking comfort.
Jetspoon: A plastic prep spoon that allows you to stir and pour in water using one utensil.
Big Race: Multi-purpose plastic bowls inspired by a car. Here’s the role of play in action – regardless of age – everyone likes playing. Great user experience, no doubt. Functional and quirky too!
Molecule: 2-in 1 combo of carafe for both wine and water. Practical and oh so stylish.
Inspiration: Kick Style