Bluekai Data Capture Systems; ISS (Internet Security Systems); Clear Internet Services, Serbian Graphic Designer Nikola Lehocki; Big Wave Marketing; Kabel 1 (Kabel Eins) Cable TV, Germany & Austria; French Video Game Publisher Ubisoft; Boston’s Boloco Burritos. London-based OCADO, Online Supermarket; New York City-based chain of Gelaterias (Italian-style Ice Cream Parlors), CIAO BELLA. Ciao Bella’s range of desert products include: Gelato, Sorbets, and Frozen Yogurts; Costa del Mar, fishing equipment, gear and accessories.
We live in a visual world, where every logo, symbol, sign, coterie of words with interesting fonts and even a single letter, has a meaning, and is used to communicate a message. This is all part Semiotics, the study of signs and signals. And in business, it’s wise to understand the role of Semiotics in brand-building.
The art of designing an entire company’s ideas, ethos, knowledge and future in one logo and corporate identity is an integral part of the visual branding. Of course there’s more to branding than meets the eye!
Most of today’s organizations are well-versed in this communication medium. Some are still struggling, however, to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations.