Logo & Corporate Identity | Child’s play. Separated at birth? [1]


Sometimes a logo is a child’s play, resembling doodles of something a a toddler could have conceived. Playful and informal, no doubt. And yes, all the above scribbles are actual logos. 

Yellow Flower Foundation; Social Entertainment Company, Sulake; Design21 Social Design Network; Milan-based Graphic Design Co., Zona Duomo; New Zealand Telecom; Sparx Street Beats, a Program from Downtown Cleveland Alliance; Office Depot; Opera Australia; Yoplait Yoghurt by Danone, France; Harimedia Interactive Broadcasting; Grimeblog; Design Center logo designed by Heather J. Moore; School of Visual Arts, NYC; Philbrook Museum of Art’s Festival of Trees; the annual Illawarra Folk Festival, Australia; APBCA (Asia Pacific Business Coalition on AIDS); Emily Carr University of Art + Design, Vancouver, Canada; Plan International that promotes child rights to end poverty, California-based IT Company, Packeteer (now part of Blue Coat); Surrey County Conservatives, UK; Grockit Online Learning; Sony Music Entertainment; French Organization INEP (Institut National de l’Energie Solaire); EDF France; CureKids Cancer of Rhode Island Hospital; Energy FM, Isle of Man, UK; Danone Food Group of France; Jakarta-based Sour Sally Fro-Yo (Frozen Yoghurt), Indonesia; OTIP (Ontario Teachers Insurance Plan), Canada; Matoa Golf & Country Club, Jakarta, Indonesia; Acrown Plumbing Construction, USA; Origami Guestmix No.3, by Natacha; Indonesia Crossover Jazz Community; Gamesa Mexico; World Travel Market, London; Nuit Blanche (White Night), Toronto’s all-night free contemporary art fest; Scribble Graphic Design Co.; Visit Taiwan Tourism Campaign, Taiwan Visitors Bureau; Nonchalant Mom Blogspot; Oasis Community Learning, UK; Circle of Care; EBAC (East Bay Agency for Children); The Circle of Care for families of Children with Cancer; Practical Action, Technology Challenging Poverty; Kids Care logo development; CARE International Organization; Blackwood Studios, Australia; VDRK; Design 21, Social Design Network; SNIA Cloud Storage Initiative; Tangled Cloud; Norfolk Quality Assurance Scheme, Norfolk Public Schools, UK; Children’s Miracle Network Hospitals; TagCloud; Scribble Webhosting, UK; Brighter Life, an Online Marketing Forum from Sun Financial Insurance, Toronto, CA.

Who’s inspiring whom? The internet has brought the world to our fingertips like never before.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.


After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:

“People can only value things that have meanings. And because everything has a meanings, it has value!”

“People value more what things mean than what things are!”


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, Canada, France, Indonesia, Italy, Japan, Mexico, New Zealand, Taiwan, UK, USA and tagged , , , , . Bookmark the permalink.

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