Logo & Corporate Identity | Child’s play. Separated at birth? [2]

PhotobucketLogo_Dialogo-PR_www.dialogo.us_dian-hasan-branding_La-Jolla-CA-US-2Photobucket photo Logo_Scribble-App-rom-Apple_Scribble-Press_itunesapplecom_us_app_scribble-press_id487300076-mt8_dian-hasan-branding_US-2_zpsc6a55595.pngLogo_Jenna-Moore-Photography_from-Etsy_dian-hasan-branding_2 Logo_Big-Thinking_dian-hasan-branding_CA-10Design-Exchange-Awards_2009_CA-2ADesign-Exchange-Awards_CA-1A photo Logo_Scribble-App-rom-Apple_Scribble-Press_itunesapplecom_us_app_scribble-press_id487300076-mt8_dian-hasan-branding_US-3_zps0efe9f4c.pngLogo_Nissho-of-California-Landscaping_dian-hasan-branding_CA-US-4Logo_Travelocity_dian-hasan-branding_US-4ALogo_Splendid-Clothing_dian-hasan-branding_US-2Logo_Vitalia-Desarrollo-Inmobiliario_www.inmobiliariavitalia.cl_dian-hasan-branding_CL 2Logo_Fremantle-Media_dian-hasan-branding_dian-hasan-branding_AU-2

Sometimes a logo is a child’s play, resembling doodles of something a a toddler could have conceived. Playful and informal, no doubt. And yes, all the above scribbles are actual logos.

Yellow Flower Foundation; Social Entertainment Company, Sulake; Design21 Social Design Network; Milan-based Graphic Design Co., Zona Duomo; New Zealand Telecom; Office Depot; Opera Australia; Yoplait Yoghurt by Danone, France; Harimedia Interactive Broadcasting; Grimeblog; Design Center logo designed by Heather J. Moore; School of Visual Arts, NYC; Philbrook Museum of Art’s Festival of Trees; the annual Illawarra Folk Festival, Australia; APBCA (Asia Pacific Business Coalition on AIDS); Emily Carr University of Art + Design, Vancouver, Canada; Plan International that promotes child rights to end poverty, California-based IT Company, Packeteer (now part of Blue Coat); Surrey County Conservatives, UK; Grockit Online Learning; Sony Music Entertainment; French Organization INEP (Institut National de l’Energie Solaire); EDF France; CureKids Cancer of Rhode Island Hospital; Energy FM, Isle of Man, UK; Danone Food Group of France; Jakarta-based Sour Sally Fro-Yo (Frozen Yoghurt), Indonesia; OTIP (Ontario Teachers Insurance Plan), Canada; Matoa Golf & Country Club, Jakarta, Indonesia; Acrown Plumbing Construction, USA; Origami Guestmix No.3, by Natacha; Indonesia Crossover Jazz Community; Gamesa Mexico; World Travel Market, London; Nuit Blanche (White Night), Toronto’s all-night free contemporary art fest; Scribble Graphic Design Co.; Visit Taiwan Tourism Campaign, Taiwan Visitors Bureau; Nonchalant Mom Blogspot; Oasis Community Learning, UK; Circle of Care; EBAC (East Bay Agency for Children); The Circle of Care for families of Children with Cancer; Practical Action, Technology Challenging Poverty; Kids Care logo development; CARE International Organization; Blackwood Studios, Australia; VDRK; Vegan Underground Blog; Zipliner Logo from Swiss-based Helvetic Brands; Oranienburg City’s Tourism CampaignMore than a Holiday (Mehr als ein Erlebnis)“, Germany; 100.3 FM The Peak, Albuquerque, New Mexico; Brillante Hispanic Marketing; Rising Star Video Games; Design Scribble; Kachi Deli Cafe, Wilshire Boulevard, Los Angeles; Plan Concept Blog; Scribble Events & Exhibitions, UK; Kino London, open mic night; Design Exchange Awards, an annual event, Canada; Big Thinking lecture series, a program from the Canadian Congress that brings together influential thinkers and policy-makers to talk about social issues that affect all Canadians; Jenna Moore Photography, a pre-made logo for sale on Etsy.com; Creative Circle, South Africa; Roz Car Dealer, GM Specialist, Dallas, TX, USA; Scribble Press Apple App, from Scribble Press, USA; Travelocity Online Travel Booking, USA; Splendid Clothing, USA; Inmobiliaria Vitalia, Real Estate Co., Chile; Nissho Landscaping Co., Vista, CA, USA; DIÁLOGO PR Company specializing in the US Hispanic Market, La Jolla, CA, USA; London-based Fremantle Media, the name behind some of TV’s most popular shows like the “IDOL“, “The X Factor“, and “Got Talent” talent competitions, London, UK. 

Who’s inspiring whom? The internet has brought the world to our fingertips like never before.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

PhotobucketLogo_Dialogo-PR_www.dialogo.us_dian-hasan-branding_La-Jolla-CA-US-1Logo_Jenna-Moore-Photography_from-Etsy_dian-hasan-branding_1Logo_Big-Thinking_dian-hasan-branding_CA-11Design-Exchange-Awards_2011_CA-7Design-Exchange-Awards_CA-4Design-Exchange-Awards_CA-6Design-Exchange-Awards_2007_CA-5ADesign-Exchange-Awards_CA-6ADesign-Exchange-Awards_2007_CA-5Design-Exchange-Awards_2009_CA-2Design-Exchange-Awards_CA-1Design-Exchange-Awards_2010_CA-3 photo Logo_Scribble-App-rom-Apple_Scribble-Press_itunesapplecom_us_app_scribble-press_id487300076-mt8_dian-hasan-branding_US-1_zps176aa7c1.pngLogo_Splendid-Clothing_dian-hasan-branding_US-1Logo_Travelocity_dian-hasan-branding_US-2Logo_Splendid-Clothing_dian-hasan-branding_US-3Logo_Travelocity_NEW-LOGO_dian-hasan-branding_US-4Logo_Splendid-Clothing_dian-hasan-branding_US-4Logo_Vitalia-Desarrollo-Inmobiliario_www.inmobiliariavitalia.cl_dian-hasan-branding_CL 1Logo_Nissho-of-California-Landscaping_dian-hasan-branding_CA-US-3 Logo_Nissho-of-California-Landscaping_dian-hasan-branding_CA-US-2 Logo_Nissho-of-California-Landscaping_dian-hasan-branding_CA-US-1Logo_Fremantle-Media_dian-hasan-branding_dian-hasan-branding_AU-1

After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:

“People can only value things that have meanings. And because everything has a meanings, it has value!”

“People value more what things mean than what things are!”


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, Canada, Chile, France, Indonesia, Italy, Japan, Mexico, New Zealand, South Africa, Taiwan, UK, USA and tagged , , , , . Bookmark the permalink.

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