Logo & Corporate Identity | Sunflower geometry. Separated at birth?


Logo_California-Academy-of-Schiences_www.calacademy.org_dian-hasan-branding_SF-CA-US-4Uploaded from the Photobucket iPhone App



California Academy of Sciences, Golden Gate Park, San Francisco; Sphere of Influence Software Co.; Sphere Office Park in Perth, Australia; Keighley Voluntary Services, West Yorkshire, The UK; South Eastern Colorado Renewable Energy Society; UAW (United Auto Workers); Rhode Island Hospital; Lifespan; Hasbro Children’s Hospital of Rhode Island Hospital; Boscolo Luxury Hotels & Resorts, Italy; Bioness; Quinzee, Israel; Design Agency (Logo Development); The Valley Economic Alliance, San Fernando Valley, Los Angeles; Suria Mall, Kuala Lumpur City Center (Petronas Towers); BULOG (Indonesian State-owned Bureau of Logistics) which deals with food distribution and price control, Quinzee Beverage Vending Machines, Israel; Nucleus Research, Global Research and Advisory Services, USA. 

Who’s inspiring whom? The internet has brought the world to our fingertips like never before.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.


Uploaded from the Photobucket iPhone AppPhotobucketUntitledUntitledUntitledLogo_Nicevend_Vending-Machine-Manufacturing-Co_Tel-Aviv-IL-2Logo_Quinzee-Ice-Blended-Vending-Machine-by-Nicevend_Tel-Aviv-IL-1Logo_Quinzee-Ice-Blended-Vending-Machine-by-Nicevend_Tel-Aviv-IL-2Logo_Quinzee-Ice-Blended-Vending-Machine-by-Nicevend_Tel-Aviv-IL-2UntitledLogo_Athleta_www.athleta.com_dian-hasan-branding_US-2Logo_Nucleus-Research_www.nucleusresearch.com_dian-hasan-branding_Boston-MA-US-2UntitledUntitledLogo_California-Academy-of-Schiences_www.calacademy.org_dian-hasan-branding_SF-CA-US-3Logo_California-Academy-of-Schiences_www.calacademy.org_dian-hasan-branding_SF-CA-US-1

After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:

“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”

“People value more what things mean than what things are!”



About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
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