Logo & Corporate Identity | Let them bloom. Separated at birth?

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PhotobucketSome logos suggest a natural movement, like that of a blooming flower, or the shining sun, always in flux, always evolving.  Lifebloom Financial Group, a logo design concept for a Toronto-based Finance Company, Canada; Arizona-based Sunshine Media; French Liquor Distributor, Pernod Ricard; GeoEye Satellite Imagery Services; Sunray Software; Grocott Consulting, UK; TV One (OLD LOGO) Cable TV Channel, US; SEA (Sustsainable Energy Australia); Eye-Bobs Reading Glasses, USA; CDIO™ INITIATIVE (Conceive, Design, Implement, Operate), an innovative educational framework for producing the next generation of engineers, USA; CFI (Canadian Foundation for Innovation/Fondation Canadienne pour l’innovation) – this is their old logo as it has recently been changed; Glendale Community College (GCC), Maricopa, AZ, USA; ANWB (Algemene Nederlandsche Wielrijders-Bond), The Royal Dutch Touring Club, or better known as the Dutch version of the Automobile Association; NPC, a company that designs and manufactures flexible pipe-to-manhole connectors and equipment used in the installation of connectors in sanitary sewer and storm drain pipelines (NPC has been acquired and is now part of Millford, New Hampshire-based Trelleborg Co., USA); Dapper Israeli Tech Start-Up Co. (acquired by Yahoo in 2011); Daylight Transport, a logistics company, USA; Systems Services of America, Food Logistics, USA; MTS (San Diego Metropolitan Transit System), San Diego, CA, USA; Logo Design Concept for Creative Audio, by Roy Smith, UK; Encore National Bank, Naples, FL, USA; City Life USA Retail Store, Handbags & Accessories, Las Vegas, NV, USA; Forum One Communictions, Web Design & Brand Communication Co., Alexandria, VA, USA; Urban Affairs Coalition, Philadelphia, PA, USA; CHR Solutions, Consulting Company focused on the Telecom Industry, Houston, TX, USA; Grocott Consulting, Surrey, UK; Greater Miami Chamber of Commerce, FL, USA.   

Who’s inspiring whom? The internet has brought the world to our fingertips like never before.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.


After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:

“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”

“People value more what things mean than what things are!”

Inspiration: Graham Smith’s “imjustcreative” blog; Roy Smith Design


About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Australia, Canada, France, Israel, The Netherlands, UK, USA and tagged , , , , . Bookmark the permalink.

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