London-based Aperio; Triangle Combat Academy Martial Arts; Triangle Sports and Triangle Sporting Events for Triathlons, South Africa; US-based SystemWare; Kartuku Payment Service Provider, Jakarta, Indonesia; Ruby Programming Language; Averline Technology Partners; Aramova; Czech-based Altron Data Center; Spanish Bank Caixanova; US-based On Live Gaming; and Aramova, a US/Norway pioneer in Intelligent Access Management solutions for Communications and Enterprise Service Providers; Mexico’s CadenaTres TV Station; EML Corporation, Australia; HMS (Health Management System Holding), USA; PNC Bank, USA; Commerzbank, Germany; La Costa Resort + Spa, an Omni Hotel, Carlsbad, CA, USA; New York State Center for Excellence for Family Planning and Reproductive Health Services, NY, USA; EFFRA (European Factories of the Future Research Association), Brussels, Belgium; S&P Dow Jones Indices, global leader in providing investable and benchmark indices to the financial markets; BioTrove Biotech, Woburn, MA, USA; Ministry of Economy, Israel; Direct Line Insurance Group, UK, part of the RBS Insurance division of the Royal Bank of Scotland Group that specializes in selling insurance and other financial services over the phone and internet; BIMA (British Interactive Media Association), UK; Mosek, large scale optimization software, Copenhagen, Denmark; Bain & Co Consulting, Boston, MA, USA; Baidu Banlv, China; Anthony men’s skincare brand, USA.
Who’s inspiring whom? The internet has brought the world to our fingertips like never before.
Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.
Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.
After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!
And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.
In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:
“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”
“People value more what things mean than what things are!”