Logo & Corporate Identity | Simple does it. Separated at birth?


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Sometimes, the simplest logos scream the loudest! Fluff… optional, big bold letters do the talking. Valleta, Malta-based Fashion Label Charles Grech; USA Network; Design Exchange, Canada; FX Networks; Eaton; Democrats.org of the US Democratic Party; and FedEx; DX (The Design Exchange), Canada’s Design Centre and Museum, Toronto; Hotel Derek, Houston, USA; Domain.com Web-Hosting Services; Deutsche Welle, German Broadcasting Company (New Logo); DOX Centre for Contemporary Art (Centrum Súčasného Umeni), Prague, Czech Republic; NOA Audio Solutions, Vienna, Austria; Taide-Yliopisto, Finland; Museum of Contemporary Art San Diego, CA, USA; Direct Energie, French Utility Group; Duarte Design Brand Design Consulting Co., Mountain View, CA, USA; School of Drafting & Design, ITT Technical Institute, USA. 

Who’s inspiring whom? The internet has brought the world to our fingertips like never before.

Images that we’ve never had access to, or could only see on TV or read in the news irregularly and without our control, are now in cyberspace. All awaiting our discovery… that is if you know where to look.

Having the world so much closer, and on our screens, also means that we can see how more similar we all are. How we see our own immediate environments and how that inspires us. Including how businesses and organizations communicate their message through their identity.

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Sleeping Around Pop-Up Container Hotel, Dockside, Antwerp Port, Belgium. Photo: Frederik Herregods

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After all, a Logo is the primary visual identity that the outside world sees. And the internet has enabled us to see the similarities in corporate identity from distant shores, representing organizations that are vastly different and yet have somehow been inspired by the same idea. All brought together by a similar vocabulary of design language!

And although two logos may be close to identical, the message they emit is not the same. For its the meaning that customers attach to them according to their culture that gives them the value.

In other words, a logo is a sign or symbol that carries a meaning. And like my old professor used to say:

“People can only value things that have a meaning. And because everything has a meaning, therefore, it has a value!”

“People value more what things mean than what things are!”

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Inspiration: The Branding Source

About dianhasan

Brand Storyteller, Travel Writer, Speaker, Creative Writer & Thinker - avid observer of randomness in everyday life - Sustainable Business, Eco Matters, Sustainable Urban Issues, Architecture, Heritage Conservation, Innovation & Brand-Strategy, Cross-Cultural Communications, Travel, Tourism & Lifestyle.
This entry was posted in Austria, Belgium, Canada, Czech Republic, Finland, France, Germany, Malta, USA and tagged , , , , . Bookmark the permalink.

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